Opening The Door Of Advanced Customization

Some people say that China does not have its own.

The lack of international discourse power is the embarrassment of Chinese brands for a long time.

Even if there are many top brands and designers in the world, we can not afford to ignore the new and fearless new forces in China.

Lan Yu is such a rising Chinese designer.

With her distinctive customization concept and gifted genius design, she is skillful in combining Chinese traditional embroidery skills with western advanced materials. After designing a series of wedding dresses for stars, she has become the fastest growing and most influential 85 dress designer in China.

The brand is as elegant and aura as her own, which is indissoluble with her childhood ballet.

When she was 5 years old, Lan Yu began to work diligently and continuously on ballet. The ignorant child, learning ballet really had too many hardships and hardships, and the belief that she had always supported her was "ballet is the art of beauty. I want to be a beautiful person and want to be a beauty maker."

At the time of sophomore year, she was fascinated by the ancient style of Qipao. She and her mother put together a small shop, opened a small fashion shop, mother and daughter two people came to many beautiful silk fabrics and cloth heads.

Designed by Lanyu, China's first generation of learning master mother of Japan studied and produced the original version, and sold hundreds of improved Chinese costumes and cheongsam during the 40 days of summer vacation. Every time the new model was launched, it was sold out instantly.

Then

The success of the first test made Lanyu see a brand new and wider road outside ballet. The beauty of ballet is too short, like a flash in the pan, and can not change every girl around. But fashion is different. A pair of clothes can make a person turn from a beggar to a fairy.

So Lanyu made the first most important decision in life, giving up ballet, applying for Beijing Institute Of Fashion Technology, and opening his fashion trip.

In the four years of University, after studying fashion design, I also studied Chinese traditional embroidery techniques such as Suzhou embroidery, bead embroidery, double sided embroidery and so on, and made persistent efforts and persistence to make Lanyu's dream closer to reality.

After graduating in 2008, Lanyu studio was bought by China Textile Group. Lanyu continued to be the head of studio, and went to New York Fashion Institute in August of the same year for further study.

In September 2009, Lanyu returned to Lanyu studio in September 2009 and established a clothing company with a joint shareholder. He eventually set up a personal advanced wedding dress brand INLOVE LAN and clothing brand LANBYLAN.

Lan Yu (LAN-YU) 2012 series

Taking Swan Lake as the theme of creation, it shows the purity and enchanting in the movie Black Swan, depicting the illusion of Swan Lake in her mind.

In order to pursue more challenges, Lan Yu wants to try more design styles.

Lan Yu is good at embroidery, and can use lace and light yarn materials to match the decorative elements such as beads, feathers, etc., so that she can admire the control of perspective.

Her classical temperament probably comes from the edification of her mother who is good at Su embroidery.

This is also deeply embedded in her design: a large number of traditional handicrafts are used in western style wedding dress production.

Especially when the classic Suzhou embroidery and European ancient lace collide, it brings amazing luxury and aestheticism.