Sales Presentation Skills For Clothing Marketers

The sales statement is introduced through the introduction of the solutions and the advantages of clothing, so that customers believe that the solutions and products you introduce can meet their needs exactly.

Sales statements are usually conducted on two occasions: for a single customer or for group customers.

Successful sales

Attention should be paid to the following aspects:

First, interest is the focus of sales presentation.

1. ensure that solutions and product benefits match accurately with customer needs. Customers do not understand the characteristics they do not understand, nor do they value the interests that are irrelevant to their actual needs.

2. introduce to customers not more than three of the most important advantages and interests that can meet customer needs, because customers generally do not remember the advantages and benefits of over three products.

Second, the sales presentation is full of wit and interest to attract potential customers.

Product statements need to follow the principles of attention, interest, desire and action.

In addition to showing the superiority and value of your product to meet the needs of the sales people, you must also make the sales presentation lively and interesting, fully mobilize your body language, and one of the best body language skills is smile.

Through questions, trial products, product demonstrations and other ways to stimulate customer participation.

In the sales presentation, by allowing the participation of potential customers, you will seize the attention of your customers and reduce the uncertainty and conflict of customers' purchase.

In fact, the seller actively describes the interests of the buyer than you describe the same content while the seller passively listens to the effect better.

Third, the certification sales statement is more powerful.

You can use third parties to prove your product's advantages and interests.

Speaking with facts: pictures, models, VCD and so on are the best choice; let experts speak: authoritative organizations' test reports or experts' arguments; let figures speak: sales statistics of products and comparative information with competitors; let the public speak: product reports from the media, especially authoritative newspapers and magazines; let customers speak: customer recommendation letters and some practical examples.

Fourth, sales statements for group customers.

1. write an outline for the presentation, arranged in accordance with the importance: the competitive advantage of the product; the list of important customers that you have worked with; the quality assurance and qualification of the company; the history of the company's scale.

We should preview ourselves first and avoid the phenomenon of "sticking".

2. know every customer: know the name and title of each person attending the meeting; visit or call everyone at the meeting; know who is the key person in the decision making role and function division of each participant.

3. arrange the presentation according to the roles of the participants.

Generally speaking, top executives are more concerned about the benefits that products can bring: efficiency improvement and revenue growth.

Volume increase, market share expansion, cost reduction and so on, then you should do enough articles in the interests, highlighting the benefits, with clear figures and percentages, such as raising revenue or reducing the percentage of cost.

Technical personnel are interested in the characteristics, numbers, standards and solutions of the product. If you have technical background in your key people, you may wish to give a more detailed account of these problems.

In addition, the direct users need to know what functions the solution has and how to make simple and efficient work for them.

The principle is that the less influential people, the less time you spend on topics of interest. If someone raises too many questions, he suggests that he discuss with him individually after the meeting.