The Thirteenth China Textile And Clothing Trade Exhibition "Cure" Enterprise Confidence

July 26th, the thirteenth China Textiles

The Trade Fair (New York) (hereinafter referred to as "New York Exhibition") ended at the New York Exhibition Center. The number of exhibitors and the number of professional audiences reached a record high.

"This exhibition has a high quality of professional spectators, many of whom have customers who are interested in purchasing, and can feel that the US market has potential and vitality and has bottomed out."

This is the consensus of many exhibitors.

Customers still favor Chinese enterprises.

"Influenced by the huge increase in raw materials and labor costs in China, some major products in the United States are being pferred to Bangladesh, India and Vietnam.

But our company has a high technology level of purchase orders, so we will still choose Chinese enterprises, such as happy home textiles and Yantai northern home textile companies.

The importance of Chinese enterprises is that Chinese enterprises often have a complete industrial chain, and the ability and consciousness of innovation and development are also constantly enhanced. The products have certain competitive advantages.

An American home textile buyer said.

Zheng Bohua, chairman and general manager of Shanghai textile raw materials company, said: "we have received dozens of customers in 3 days' exhibitions, 3 of which are big customers.

We provide our customers with styles, colors, patterns and packaging designs suitable for the US market. They are very interested in asking for samples.

All the samples we took were left to customers, and we spent time visiting clients in New York.

After 12 years' participation in the New York exhibition and the expansion of the US market, we have gained many American customers' trust and have found the agent in the Midwest market through the exhibition.

Zhejiang Xin Shu

The shirt fabric produced by the company is exported to the United States every year for 30 million meters.

The company has always adhered to independent innovation and brand building.

At present, the company has a high-quality R & D team, and actively cooperate with Italy's clothing design institutions to develop new shirts fabrics. "Xin Shu" has been identified as "China's famous brand".

This autumn and winter cooperated with Dongli company to develop warm and hot products, and silk (19%) / Cotton (81%) blended products, comfortable and breathable.

"We take every American customer seriously, reduce the intermediate links, and let more profits remain on the hands of the partners. This is the win-win we expect."

The head of the company said.

Tongxiang ritai Textile Co., Ltd. has a professional production technology and management team. It adopts PU and PVC synthetic leather products produced by the most advanced synthetic leather production line in the world. It is widely used in the application fields of medium and high grade sofa, shoes, bags, decoration and other fabrics.

The company's products are not only rich in variety, but also highlight the concept of green environmental protection, which is very popular among customers.

The booth of Ningbo textile import and Export Co., Ltd. is located in the clothing area. Jiang Jianfeng, the company's responsible person, said that China's low-grade sub product prices are lower than Bangladesh and other countries, the profit margins are declining, and the competition design is the future direction of development.

In order to participate in this exhibition, Fujian public and Limited by Share Ltd have made full preparations. They have not only designed the introduction of Chinese and English enterprises, but also attached product samples to each enterprise introduction.

The company is mainly engaged in the development, production and sales of medium and top grade cotton casual wear fabrics. It is a supplier of many famous clothing brands both at home and abroad. It can produce more than 100 million meters of all kinds of cotton casual fabrics annually. The company's booth attracts many customers to discuss cooperation.

Thousands of snow International Trade Co., Ltd. booth is also quite lively, according to the company responsible person, the company is headquartered in Beijing, production and processing in Jiangsu, R & D design in Korea.

In order to produce products suitable for the US market, companies often send staff to the United States to understand changes in market demand, while working with French design institutes to conduct trend publishing and product development.

Northern Yantai

The team often goes to the United States to study the characteristics of the US consumer market. The US market is its main export market, and now accounts for 60% of its export market share.

Shanghai Shenda import and export company launched its own clothing brand MISOKA at the exhibition. The company plans to push the independent brand to the US market, and the design will be completed by the design team of Shanghai and New York.

The first exhibitors of Qingdao's outlets have highlighted differences.

Shanghai trillion Kai import and Export Co., Ltd. this brings is a natural fiber, organic cotton, bamboo fiber, ordinary cotton blended new products.

Shanghai Valley Light Industrial Co., Ltd. has been exhibiting for 10 consecutive years, this time mainly displays silk, cotton, hemp and other products.

They thought the audience was very professional, designers, brands and traders were looking for good products and suppliers.

By participating in the exhibition, they are confident of the US market and will have full communication with interested customers.

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Judging from the current exhibitors, there are more and more enterprises with product research and development as their selling points, and more and more designs and products are in line with American consumers' aesthetic and American culture.

From the view of the exhibition, the more enterprises that do enough homework, the more customers will get the favor.

In the current economic downturn, some enterprises receive orders which are not very large, but the price is still relatively high.

The US market is beginning to warm up.

Lin Yunfeng, vice president of the textile industry branch of China Council for the promotion of trade, believes that the absolute value of China's exports to the United States has increased and its growth rate has been decreasing for some time. However, in contrast, the US market sentiment index is still higher than that of Europe.

Although the advantage of China's manufacturing in the low-end market is getting smaller, China's design is improving. Some big customers and some high quality products will still cooperate with Chinese enterprises.

Faced with this change, Chinese enterprises can only find ways to improve their added value and make their own product characteristics.

Moreover, Lin Yunfeng encouraged enterprises to be brave enough to pick up small and medium-sized orders, thereby narrowing the distance from the market and customers, which also tested the cost control ability of enterprises.

Elizabeth Daly, director of the New York international trade office, who attended the opening ceremony of the New York exhibition, also said that the US market is getting warmer and that China's textile trade will have a new growth in the US.

Because China has strong manufacturing and processing capabilities, its design and R & D level is also improving.

At the same time, she said that fashion industry is very important to New York, and the government attaches great importance to it. Every year, we devote a lot of energy to organizing or supporting some fashion activities, such as exhibitions, fashion shows, etc., and also attach great importance to the training of young designers.

The Lincoln center in New York will regularly organize some fashion shows and exhibitions, and many media will pay attention to fashion and fashion, including TV, magazines and newspapers.

In addition, from the customs import and export statistics in May and the import and export situation of enterprises in the business sector in June, it also shows that the US market is improving.

In the month of 1~4 this year, the export volume of clothing and accessories products was 48 billion 930 million US dollars, an increase of 1.8% over the same period last year.

Affected by the European debt crisis, the European market has been sluggish, resulting in a significant reduction in the amount of clothing and accessories exported to the EU. The export volume of 1~4 this year was 9 billion 980 million US dollars, down 12.1% from the same period last year.

However, the US and Japanese markets showed an increasing trend, with exports of 8 billion 550 million US dollars and US $7 billion 740 million respectively, representing an increase of 6% and 4.8% compared with the same period last year.

China Textile Import and export chamber data also showed that in 2012 1~5, China exported $14 billion 460 million to us textiles and clothing, an increase of 8.85% over the same period last year.

Textile exports amounted to 4 billion 856 million US dollars, an increase of 13.18% over the same period last year, and clothing exports of US $9 billion 604 million, an increase of 6.78% over the same period last year.

This New York exhibition is worth noting.

The satisfaction of customers and exhibitors is an important indicator for the success of an exhibition.

The number of exhibitors in this New York exhibition is the highest in history, from more than 320 last year to 356 this year. More than 30% of the enterprises are exhibiting repeatedly, which shows that this exhibition is alive.

The professional audience from nearly 5000 people in 2010, last year 6000 people, to this year's record high of more than 7000 people, also shows that this exhibition is attractive.

Exhibitors are the largest and the proportion of growth is larger. The enterprises in the central and western regions have begun exhibiting, and the quality of exhibitors has also been improved.

More and more enterprises that focus on design and development come out to participate in the exhibition. The exhibits also develop in the direction of health, environmental protection and green, reflecting the pformation of processing trade to technology trade and design trade.

This is helpful for enterprises to make future development direction and increase export trade.

This is consistent with the development goals of China's textile and garment industry during the "12th Five-Year" period to enhance technological innovation and Chinese creativity.

In addition, the New York exhibition has become the vane of the US market. Enterprises can understand the market through exhibitions, develop scientific and technological innovation, and enhance their ability to resist risks.

Over the past two years, China's international market share has been reduced. Under such circumstances, exhibitors should insist on going out and going out, recognizing the international market and communicating with partners.

Lin Yunfeng introduced that the exhibition began to carry out international pformation and upgrading in 2010, and the organization and service work of this exhibition is more real and finer.

First, a large number of buyers have been invited, especially for home textile buyers.

The next will also increase the invitation to furniture manufacturers, so as to bring more business opportunities to manufacturers of home textiles and sofa fabrics.

The two is to publicize the exhibition through professional PR promotion companies in the United States, expanding the influence of the exhibition and attracting more professional audiences.

The three is the close association between the 3 exhibitions and the whole industry chain.

Clothing and home textiles are mainly faced with American customers, and fabrics can be purchased in the face of globalization.

New York has many world-renowned textile and clothing design and marketing companies, decoration design, jewelry design companies, designers are very interested in fabrics.

The four is the selection of enterprises exhibiting for more than 3 years as elite exhibitors, telling buyers that this is a veteran and trusted star enterprise.

Judging from the current New York exhibition, there are not many exhibitors with large scale and mainly SMEs.

The main reason is that some large enterprises have passed the exhibition in the past few years, set up branches, marketing design companies in the United States, or found agents with strong strength and expansion ability.

However, some large Industrial and Trading Company and manufacturing enterprises, such as Pegasus, pleasure, and Northern Yantai, have participated in exhibitions many times or even every session. The cancellation of intermediate links has made Industrial and Trading Company directly and externally become the significance and charm of this exhibition.

After 13 years of development and experience, the New York exhibition has become a landmark and Flagship Exhibition for the US market, becoming the main exhibition platform for enterprises to the US trade, and a professional exhibition that can not be missed in expanding the US market.