London Olympic Games Jiangcheng "Olympic Economy" Is Hard To Compete With Beijing Olympic Games

At present, the London Olympic Games are in full swing. However, compared with the Beijing Olympic Games four years ago, Jiangcheng's "Olympic economy" this year seems a bit "cold". The reporter visited the Jiangcheng market and found that the merchants who had to spend every festival were not "cold" about the Olympic promotion, and the sales of derivative products such as "Olympic tours" and Olympic souvenirs were relatively cold.

Few Olympic promotions in shopping malls

Four years ago, the streets of Jiangcheng were full of Olympic atmosphere: many businesses hung national flags at the door, and in the shopping malls were placed posters of Olympic stars, and launched a series of promotional and publicity activities related to the Olympics. Recently, in several large shopping malls on the pedestrian street, the reporter could hardly see the Olympic propaganda, and it was also difficult to find the promotional and discount activities related to the "Olympic Games". In addition, it is difficult to see advertisements related to the "Olympic Games" on the streets.

The reporter saw in a large mall in the pedestrian street that most counters did not display Olympic related advertisements, and many brands launched discount activities only seasonal promotions, not linked to the "Olympic Games". In some sports goods stores, the reporter found that although businesses launched Olympic themed promotional activities, they sold Olympic series clothing However, in terms of scale and popularity, they cannot compare with those of Beijing Olympic Games. A person in charge of a sports goods store told the reporter that compared with four years ago, the consumption enthusiasm of citizens has decreased a lot; Influenced by the weather and price, few customers have bought the Olympic commemorative clothing these days. On the contrary, because some summer clothes are being heavily discounted, the sales of ordinary style sportswear have increased a lot.

Few people are interested in the Olympic Games

At present, the London Olympic Games is in the midst of exciting competition, but the "Olympic tour" in Jiangcheng is directly "cold". The reporter's visit found that few travel agencies have taken the "Olympic Tour" as their main product in the near future. Some travel agencies said that compared with the situation when they organized the "Olympic Tour" four years ago, there are fewer tourists to London to see the "Olympic Games" this year.

A travel agency in the south of the city recently launched the "Olympic Tour" route, with a price of about 20000 to 30000. If you want to increase the number of events you watch, the price will rise. "Compared with the registration of other European routes, the number of tourists participating in the Olympic tour is much smaller." The travel agency staff told reporters that after the launch of the route, there has been little interest.

The difficulty in obtaining visas to the UK, the rise in hotel prices in the UK and the high travel costs have directly raised the "value" of Olympic tourism. The staff of the travel agency also said that the transportation, accommodation and catering expenses to Britain during the Olympic Games were 20% higher than usual, and the ticket price of the Olympic Games was also high. The price factor was the main reason why the "Olympic Tour" was cold; Therefore, many tourists have recently avoided traveling to the UK and diverted to other outbound destinations.

Sales of Olympic souvenirs are cold

The London Olympic Games have been open for several days, but in several post offices in the city, it is difficult for reporters to find products related to the London Olympic Games. The staff told reporters that the Olympic souvenirs, mainly stamps and comic books, would not arrive until a few days later.

Objects related to the Olympic mascots, such as commemorative medals and mascot dolls, are also hard to find in Jiangcheng market. The reporter visited several large shopping malls in the city that sold souvenirs of the Beijing Olympic Games four years ago. The staff said that they had not received the notice of selling London Olympic Games souvenirs. "The Olympics is far away from home, and the price of souvenirs is high, so there are not many people asking for souvenirs," said the staff member.

Citizens are paying more and more rational attention to the Olympic Games, which is an important factor affecting the Olympic economy. The reporter's visit found that although many citizens still insist on watching the games at home every night, they are no longer as enthusiastic about the Olympic marketing cards played by businesses as they were years ago. Mr. Hu, who lives in Huangshan Middle Road, said that, on the one hand, the London Olympic Games had reduced people's sense of identity due to the long distance and the fact that the torch was not passed to China; On the other hand, when people watch the Olympic Games, they increasingly return to their love of sports, so the Olympic economy is no longer as hot as it was a few years ago.