How Does Fujian Shishi Brand Children'S Clothing Revive Its Momentum?

The reporter learned that, as consumers put forward higher requirements for product quality, Shishi brand children's wear enterprises are willing to increase investment to promote enterprise transformation and upgrading through brand building and "quality based enterprise" and other development strategies.

After more than 20 years of development, Stone lion children's clothes The advantages of the enterprise are increasingly prominent: a large-scale enterprise, rich production management experience, mature industrial workers, and internationally advanced production equipment can create high-quality products. Therefore, many famous people at home and abroad Children's wear brand Establish cooperative relationship with Shishi children's wear production enterprises. Since this summer, the children's wear industry enterprises in our city have convened many backbone enterprise bosses to discuss how to better expand and strengthen the children's wear industry and reinvigorate the momentum of our children's wear industry, centering on the overall goal of "quality stone lion, second entrepreneurship".

It is reported that at present, there are many unknown children's wear enterprises growing in Fengli Children's Wear Production Base, and they have basically gone out of the previous era of production and sales of unlicensed and OEM street stall goods. Although the current enterprises are facing difficulties such as raw materials, increased costs and unpredictable market environment, it is gratifying that Shishi children's clothing has developed from simple processing and production to brand management, and the enterprises have gradually changed from unlicensed and OEM production to licensed, brand creating and brand name production.

In recent years, our city has vigorously promoted the transformation and upgrading of the children's clothing industry, planned to build a Zhenzhong Road children's clothing professional market, gathered more than 200 children's clothing manufacturers' brand exhibition centers, concentrated on displaying the latest research and development samples and styles of children's clothing enterprises, and realized the development process from decentralization to agglomeration. On this basis, the children's clothing industry actively seeks for new development from "quantitative change" to "qualitative change", especially the annual Haixi Expo and Haixi Fashion Week , Beijing International Clothing Expo and a series of professional textile and clothing festivals, our city's key children's clothing enterprises actively participated in the exhibition, displayed their brands and expanded the market, injecting new impetus into the "qualitative change" development of Shishi's children's clothing industry.

"If the children's wear industry wants to continue to develop, it must improve the quality of the children's wear industry enterprises, and have their own sales channels and brands." The relevant personnel of the Children's Wear Industry Association said that a number of children's wear enterprises with strong development potential have emerged in the member enterprises of the Association. In recent years, many enterprises have increased their investment in buying new automatic knitting machines, laying the foundation for improving quality.