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Adidas'S "Fetters" Design Was Criticized By Netizens.

2012/6/19 13:09:00 45

AdidasShacklesSports Shoes

If a company designs a new shoe, it must take into account the social impact.

Lately,

Adidas

A new shoe didn't do that.

Adidas is preparing to launch a sports shoe.

Fetters

The design is expected to be launched in August this year.

Unexpectedly, this creative shoe has attracted countless criticisms, because it is very similar to the real fetters, and is accused of alluding to the American slaves in the nineteenth Century.


  




This "like shackles" sneakers have attracted numerous criticisms.


According to the daily mail of June 18th, Adidas recently posted photos of the sneakers on Facebook.

shoes

The tail is equipped with orange chains and foot hoops.

This immediately caused a lot of controversy on the Internet and caused many criticisms. Netizens said it was like the fetters worn by black slaves in the past.


Bois Watkins, a black professor at the University of Syracuse, criticised the sneaker, calling it like the fetters of black slaves in the United States, reminiscent of that history.


However, some netizens believe that this design is only part of the shoe, so it is not necessary to take it seriously.

However, some people refute that large enterprises must shoulder certain social responsibilities and consider these factors when launching new products.


The report also said that at present, Adidas has not given any response to this question.


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