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Comprehensive Analysis Of How Shoe Enterprises Activate The Advantages Of Processing Costs?

2012/6/19 9:01:00 4

ShoesBootsAnd Arlet

As China's manufacturing industry gradually loses its cost advantage, the processing and manufacturing of footwear industry is constantly shifting to countries with lower labor costs, such as Vietnam, Bangladesh and Indonesia.

Under such circumstances, the shoe and garment industry has no alternative but to speed up pformation and upgrading.


The relevant data also indicate that in April, the retail sales of shoes and clothing in China decreased by a factor of 11.6%, and the growth rate was much lower than that of the same period last year.

The efficiency of footwear enterprises across the country has dropped significantly, and nearly 1/5 enterprises have lost money and the amount of losses increased by 120% over the same period last year.


An important aspect of product innovation is application development. The more powerful the enterprise is, the better it can provide personalized products for customers.

To make personalized product development, so as to bring benefits to the leading enterprises after the product is developed, other enterprises in the industry will have demand for such products, thereby expanding the market space and prolonging the market life.


For example, Xu Jinhai, chairman of eBay industry, focused on high-end customization.

Give Way

Xu Jin Hai

Happily, the first brand of the top shoe industry in the United States, arritt and eBay, has signed a trial order for 3000 pairs of special shoes.

"As the leader of the high-end footwear market,

rupert everet

The price of each pair of shoes is above $500.

Xu Jinhai said that this will bring considerable economic benefits to enterprises.


At the same time, the company has accelerated the construction of the marketing network and the selection of quality customers. On the basis of consolidating the original market sales, the company has successfully developed high-quality customers of global shoe giants such as Justin, Rock and prolan, and has won many large production orders in the army.


And once the image of mass production in the past changed, the Green Textile Alliance also began its own customized management ideas.

During the 2012 fashion week, the Green Textile Federation showed the service brand to customize service for newly married people.

Charm meeting

"It includes customized services for newlyweds, custom services for groom dresses.


"These custom-made items are personalized, such as the photos of the bride and groom, the zodiac, the constellation and so on, which are entirely based on the needs of the consumers."

Fang Lian, director of brand and director of design center, said.

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