Eastern Europe Wears Domestic Shoes And Drinks Old Coke, Arousing The Trend Of Socialist Nostalgia

In a cafe in komaro, Slovakia, customers of all ages are talking and reading newspapers. The scene here is the same as that of any coffee shop on the European continent, except for one detail - they are drinking "kofola", a soft drink with a taste similar to that of coke, which was popular in Czechoslovakia in the 1960s.      After 19 years of upheaval in Eastern Europe, the popularity of koufuyue beverage is again popular. This slightly sweet Brown drink has not been defeated by western competitors, but has become the best-selling soft drink in Slovakia and the second best-selling in Czech Republic.     In recent years, many Eastern European countries have rediscovered the joy of socialist era brands, bands and programs: some native products are challenging Western rivals, and bands and TV programs of that period have found a new audience base, and young people patronize restaurants and clubs with posters of the 1970s and 1980s.      "Kick Siza" wins over Nike      This phenomenon, which originated in democratic Germany in the late 1990s, has gradually spread to Hungary, Poland, the Czech Republic and Slovakia, and is often called "Oriental nostalgia". Andrea, former director of the centre for the means of daily living in GDR · "It's not about the past, it's about the very present," Ludwig said     In Poland, for example, there are a large number of unspoiled or remodeled socialist cafes and snack bars. Product advertisements of state-owned enterprises have become the objects of people's collection, and a photo database about the socialist era can be found on the website of the influential Slovak newspaper SME.      In Budapest's west end shopping mall, fashionable young Hungarians are snapping up bold color "Tisza" sneakers. In the socialist period, kicking Siza shoes was cheap and inferior for the public.      Martin, spokesperson for "oral happiness" in Prague · Krofunda said older people also buy these products for nostalgic reasons. "People remember that in the old days, kouful was very popular, so we were able to compete with big western brands." In Bratislava, the capital of Slovakia, drinking "oral happiness" has become a synonym for going out to a bar with friends. Young people like to collect information about the taste of better "oral happiness".      It's not about remembering the past      Budapest anthropologist balaz · Frieda said the "nostalgia of the East" is a response to globalization and assimilation after joining the EU. "There is a sense of disappointment with the changes that have taken place since 1989." "Both the right and the left are talking about Americanization, westernization and cultural identity," he said. "Kicksza" shoes are popular because they are nostalgic, Hungarian and a statement against big corporate brands. " "After the market opened in 1989, people wanted to try everything from the West." Robert of Budapest Open Society archives · "Now people are saying," why should I wear the uniform of these multinational companies? Where are our things? '"      However, the objects of nostalgia are only concentrated in the 1970s and 1980s. "It's not a bad thing to have good memories and review the movies and music of one's youth."