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The Eighth COCOON Cup China International Women'S Wear Designer Grand Prix Opens

2012/4/13 14:30:00 38

Designer Design Competition Brand Design

The pursuit of fashion and keeping up with the trend is almost everyone's needs of modern life. However, for ordinary people, perhaps they can only admire the T's clothes.

Recently, as one of the most famous professional competitions in China,

Fashion Designer

Association and Hangzhou silk and

Women's clothing industry

Development Leading Group sponsored by Hangzhou silk and

Women's clothing industry

Development of the leading group office and Hangzhou

Fashion Designer

The eighth session of the association.

COCOON

Cup China

International Women's wear

The designer Grand Prix held a press conference in Beijing, aiming at finding and cultivating excellent professional designers, requiring the contestants not only to have an avant-garde design concept, but also to face the target consumer groups and make the dress design approved and loved by the public.

"China's top ten

Fashion Designer

"Zhejiang impression industrial Limited by Share Ltd chairman should be Cui Jian said in the interview that COCOON is a designer brand with unique design style, and once again cooperate with the competition, it is hoped that from the perspective of enterprises, the organizing committee will help to cultivate more excellent designers who are close to the market and close to the needs of consumers.

The Organizing Committee of the competition will continue to carry out strategic cooperation with Taobao. The 50 designers who will enter the semi-finals will have the opportunity to enter the first Chinese designer e-commerce platform "D2C", display their works to consumers, and accept the direct test of the market.

At the same time, the organizing committee will continue to reflect the purpose of the competition through the reform of competition system, and select designers with more market operation ability and brand design ability.

It is understood that the competition began today's solicitation. It was written in June 20th, and was first reviewed and reassessed. It was held in Hangzhou in September 20th.

The contest will select 30 designers from the first 50 players to win the finals through the practical ability assessment and creative interview.

Unlike previous competitions, this competition changed its initial assessment to two rounds for the first time. In the two rounds of preliminary assessment, it joined the evaluation of brand planning and the introduction of self made Video, and assessed the brand design and market operation ability of the designer through additional brand assessment.

The new Video link allows the judges to understand the designers and their design concepts more directly before the reassessment interview.