Business Opportunity, New Hundred Lun, Hand In Hand With Begins To Launch April Fool'S Shoes

April Fool's day, April 1, 2011.

On the other hand, it is a centennial brand that always stands at the forefront of fashion. On the other hand, it is a flag of flags with distinctive personality and popular touch. This strong alliance can influence young people's "life" from the "original" and "start", and take shoes as the medium to influence the attitude and way of life of young people in an all-round way.

Since it is a cooperation, there are many more joint elements. This Sonic 574 shoe tongue is made of orange, red, yellow and three colors to create the classic "574" logo, which is as colorful as the Begins's lamp design.

On the shoelace is a silver fish ornament with Begins and NB patterns, which is elegant and elegant. It can be used as a shoe decoration and can also be used as a necklace pendant.

The design inspiration of the whole pair of shoes is a legend about "memory of fish". It is said that the memory of fish is only 7 seconds, and every 7 seconds, the memory of fish is automatically cleaned, so that it will always live in fresh.

This coincides with the spirit of New Balance new hundred Lun, which constantly challenges itself and gives new energy to shoes with innovative design.

In addition, it has a strong resonance with the brand meaning of "Begins", because "every 7 seconds is a new start".

At the same time, New Balance new brun invited one of the leading Begins artists, Zhou Bichang, to take the video fisherman's day for the pair of shoes with bright colors.

The Sonic 574 series of classic shoe models has been extended, and the ingenious design has been added to them, and shoes have drawn inspiration from the sea and sand beach which have the most contact with fish.

New Balance new Bai Lun fully rubbed the two elements of the sea and beach into the shoes. The pure blue of the shoes comes from the clear sea, the Yellow bottom represents the scorching sand, and the two bright coloured colors match each other, perfectly interpreting the fashion sense.

Besides, there are many subtle details on the shoes. The orange part of the heel outlines the shape of fish scales in the form of dark lines. On the insole, there are scenes of fishing and fishing out the word "Begins" on the insoles. These exquisite and interesting elements combine to make people feel the cool summer in advance.

This joint name New Balance Sonic 574, still used New Balance new exclusive Sonic Welded special sewing technology.

Using advanced ultrasonic welding, the suede, nylon mesh and seams are perfectly bonded by hot pressing seamless stitching, not only to make the shoes more sealed and waterproof, but also to enhance the comfort of the seamless lining of the shoes.

And break the Convention, directly mark the "N" LOGO on the leather upper, and achieve the seamless unification of the shoe body. At the same time, it also highlights the unique originality of New Balance new Lun's pursuit of shoe making technology.

Inspired by Begins's youthful, youthful spirit, creativity and inexhaustible inspiration, and a century of inspiration.