The Exhibition Is Not For Selling Clothes But For Publicity.

　　 Exhibition Not for selling clothes, just for propaganda.

"Clothing is a shining industry card in Humen. We have traveled far and wide to Wuhan to do exhibitions, not to sell more than a few clothes." At the exhibition site, Lin Chaoming, a member of the Humen town Party committee who led the exhibition, said that the main purpose of this exhibition is to fully display the brand image of Humen's clothing enterprises and promote the brand culture of the enterprises with the help of the exhibition fair. "Helping enterprises develop the market of Wuhan and the whole central China is our ultimate goal."

FRANBOX (French cabinet) clothing company and Desejo (desire for all) International Clothing Co., Ltd., the two general managers of garment enterprises from Taiwan are Lv Ligen and Wang Mingguo respectively. They told reporters that their products of high fashion women's clothing were the main products of European romantic design. They attracted many businessmen to come to consult and negotiate on the first day of the opening ceremony. Because this time to Wuhan to participate in the exhibition, mainly in order to find brand agents and franchisees.

Both companies have expressed confidence in their products. The participants expect partners, not bulk goods. If you want to make small profits, let the products exile the market, will greatly affect the interests of franchisees, but also damage the brand image, the consequences are unthinkable.

The above characteristics are closely related to the professionalism of the exhibition. This exhibition fair is more professional, and it is a special event for local clothing and apparel enterprises in Humen. In order to better interpret the stylish charm and cultural connotations of the "southern style clothing", the exhibition fair arranged 6 fashion shows, featuring fashion women's clothing, including the special debut of Feng Lu, the top ten designer in Guangdong.

　　 Developing central China market and boosting industrial upgrading

Yin Jinghui, deputy director of the Standing Committee of the Dongguan Municipal People's Congress, Secretary of the Humen town Party committee and chairman of the town people's Congress, said that the exhibition Fair successfully built up a supporting platform to promote the upgrading of the garment industry. At present, Humen town is focusing on the development strategy of "Binhai International Mall", accelerating transformation and upgrading, focusing on cultivating clothing and apparel clusters, creating a major industrial agglomeration area, striving to integrate Humen's clothing and apparel industry into the key industrial clusters in the country, and building Humen's clothing and apparel industry as an industrial cluster with an annual output value exceeding 50 billion yuan, and promoting the development of Dongguan's clothing and apparel industry to an industrial cluster of annual output value exceeding 100 billion yuan.

　　 Promoting trade and business cooperation

During the exhibition, Humen Fumin fashion city and Wuhan Commercial City limited and Zhuo Er develop Hankou North group. brand The clothing city reached the cooperation intention of brand clothing respectively; Dongguan YISHION Group Co., Ltd. and Wuhan Han Shang Group Limited by Share Ltd reached the intention of buying and selling clothes; Dongguan Song Ying Industrial Co., Ltd. and Wuhan transportation Leather Co., Ltd. reached the cooperation intention of leather processing.

Dai Huian, general manager of the "Costa" dress, told reporters that before the exhibition, a large number of market surveys showed that the market potential of Wuhan was very large. There were more than 10 franchisees coming to discuss the franchise on the first day of opening.

Liu Shuren, President of the Wuhan clothing trade association, thinks that through the exhibition trade association, Humen clothing has been further understood. The biggest feature of Humen clothing is its clear positioning, strong brand awareness, focusing on "fast fashion", such as YISHION, which has sales volume of several billion yuan in one year, and no one in Wuhan. , general manager of Wuhan Mini brand children's clothing, said that the "happy bun" brand of children's clothing has long been heard. This is the first time. Through preliminary negotiations, I feel that the brand's style of children's clothing is trendy, quality and workmanship are good, and there is an intention to join.