Out Of Print Shoe Store Attracts Many Consumers' Eyeballs.

A pair of Puma brand racing shoes priced at more than 900 yuan in the exclusive store, which sells for only 400 yuan, and a pair of tieulun mountaineering shoes priced at 1700 yuan in the shopping mall, you can only buy 500 yuan.

Wusheng Road, a "out of print" shoe store called "Taobao post", has attracted many consumers' attention.

The sale of out of print brand shoes is worth more than 10000 yuan. This exclusive brand shop is only more than 20 square meters.

There are more than 600 pairs of shoes in the shop, mostly casual leather shoes and sports shoes.

"These shoes are basically returned from Guangdong and Vietnam."

Li Jian, owner of the shop, said that in early 2006, he inspected more than 10 shoe factories in Guangdong to produce famous brand shoes, and established good relations with many quality inspectors.

Because the Amoy is "leftover goods", Li Jian shop's 80% goods have only one stock, is the limited sale.

"The men's shoes sold here are mostly 41.5 yards, and the women's shoes are 36 or 37 yards."

These brand shoes are more than half cheaper than those of shopping malls and stores.

Li Jiancheng, from the beginning of 2007, when the shoe store got on the right track, the monthly profit was almost over ten thousand yuan.

80% the customer is a repeat customer, "open such a shop, do is a back business."

Li Jiantan said.

Mr. Ho, who is buying casual leather shoes in the shop, is an old customer.

Last year, he bought a pair of KAPPA sneakers, which was 200 yuan cheaper than the stores. He introduced a group of friends.

Li Jian's business model was soon recognized by some entrepreneurs.

They bought goods from Li Jian in the form of franchising, and opened shop in some prosperous commercial areas. Although the selling price was slightly higher, there were also many customers coming to the store. Half a month ago, Li Jian opened an online shop on Taobao, and sold nearly 20 pairs of shoes in a short span of ten days.

"As long as the first 3 months to open up the situation, the future business is much better."

Li said that because of the novelty and quality assurance of the products, customers who come to spend most of them will go back to buy them and will recommend them to their friends.

Keeping your business in the first 3 months will get better.

It is the key for Li Jian to start a business to remind the purchase channel. Starting from such a small shop, location and pricing are very important, and the most important thing is the smooth purchase channel.

Li Jian introduced, "entering these out of print shoes is very particular, some samples are produced before bulk production, some are overproduced by manufacturers, and others are accumulated before the manufacturers fail.

Only when we have good relations with the quality inspectors of shoe factories can we get those odd shoes at a low price; the accumulating goods before the factory closures are always the cheapest ones.

In order to keep pace with the dynamics of shoe factories, Li Jian has sent two employees to Guangzhou and Vietnam for many years to investigate and collect production information from well-known manufacturers and conduct public relations.

Zheng Bin, President of the new clothing trade association of Hanzheng Street, suggested that such a brand name shoe shop should first ensure the quality of its products, and sell genuine brand shoes. The operators themselves should know the famous brand products well. When selecting goods, they must have a unique vision and have certain professional knowledge.