China Shoes Capital Implements Brand Strategy And Leads Jinjiang Economy

2012/3/9 16:40:00 12

Jiang Yuanhong (Fujian) Industrial Co., Ltd. rubber shoes production workshop

In recent years,

Jinjiang, Fujian

We should vigorously implement the brand driving strategy, strive for quality and efficiency, strengthen the support and cultivation of famous brand products such as Chinese shoes, continuously improve the market competitiveness of enterprises, and effectively promote the healthy development of the local private economy.

At present, the city's private enterprises have developed to more than 10 thousand, forming.

Textile and clothing

The industrial clusters with distinct characteristics, such as footwear, have cultivated a number of well-known brands and are known as "the capital of brands".

Among them, the output of tourist sports shoes accounted for 40% of the whole country.

China Leather

Four authoritative bodies, such as the shoe industry research institute, have been awarded the title of "China Shoes Capital". The market share of products such as jacket, T-shirt, trousers and zippers has been the first place in China for many years. The total value of the food industry accounts for more than half of Fujian's total. The export volume of umbrellas has been ranked the top of the country for many years, and has become the distributing center and the main export base of the national umbrella products and umbrella raw and auxiliary materials.