Maternity Dress: The Secret Oasis Of The Clothing Industry

Despite the formal entry into Chinese maternity dress

The population of China is 1 billion 300 million and the birth rate is around 10 per thousand. The number of pregnant women varies from 12 million to 18 million a year.

This year is the year of the dragon, and it is also a hot year. According to the data in 1-2 months, the number of babies born in China has increased significantly over the same period last year.

In theory, every young girl has to undergo a special stage of pregnancy and childbirth, so physiological changes make maternity clothes become just needed products.

At present, the majority of Post-80, 85 or even a few pregnant women are in the best child-bearing age. In addition, under the background of family planning in China, the environmental protection, health and fashion professional maternity dress is more important than ever before. The girl in pregnancy should not only care for the health of herself and her baby, but also want to maintain close ties with fashion elements and make herself pregnant during pregnancy.

At present, the development of the domestic maternity dress industry is still in the era of brand emerging. However, since most of the employees, especially dealers, are born out of the baby industry, the starting point is not high, and the professional awareness and standards of fashion industry need to be improved.

On the other hand, a large number of dealers and agents engaged in men's wear, women's wear and children's clothing basically do not understand this small industry. They usually think that the industry is too narrow, not interested, or never found this type of business.

In fact, the annual sales performance of first class and second line department stores in the first tier cities is over 1 million --200, and the highest single cabinet performance has reached 3 million this year. But for medium and small investors in two or three line cities, the medium priced and mature maternity dress brand is the best choice for investment.

Compared with other clothing categories, maternity dress is more functional and professional, and is determined by the needs of special consumption groups. Business is less likely to go up and down, relatively stable, and the one-time investment is relatively small, which is more suitable for long-term investment.

The brand of "pregnancy color", which is famous for its advocacy of "health, fashion and professionalism", was born in Hangzhou in 2004. Here are some real cases that are ongoing and continuing.

Miss Xu, in Zhangjiagang, became the first customer on the day of "pregnant color" products. During the 8 years of cooperation, she not only became the mother of two children, but also gradually owned four stores, and extended the business to the neighboring Changshou City.

- Mr. Shi, in Chengdu, is over.

Yiwu's Mr. Yang, from a shop, in a short span of 7 or 8 years, even took a whole street to get out of a total of 26 shops of different shapes to create this or that "seemingly".

China has a huge population base. Maternity dress is still at the initial stage of development. It is an opportunity, a challenge and a huge imagination.

So, explore the secret oasis of the clothing industry with your good looking eyes.