How Does The Nylon Industry Support The Fashion?

Compared with the status of a large nylon production country, China

Nylon has fashion elements

Nylon civilian

From the point of view of application, nylon products already have the basic elements of fashion products, that is, to provide consumers with high-end consumer goods that embody popular aesthetic taste and consumption concept.

How to make nylon fiber arrive at the consumer terminal through diversified and intensive circulation channels is a problem that needs to be solved urgently for improving the channel of the brand building of nylon products and completing the value conversion from "product" to "commodity" to "consumer goods".

Technological progress helps create a fashion industry

Spinning, knitting, weaving, printing and dyeing of nylon industry chain in China

At present, the China polyamide fiber Specialized Committee association is developing the technology innovation alliance of the nylon industry. Taking advantage of the advantages of applied basic research, engineering technology development and industrial operation, the member units of the industrial chain alliance will tackle the key problems and common technologies of the industrial chain, and fundamentally improve the industry's independent innovation ability and the overall innovation level, so as to escort the sustainable development of the nylon industry.

Carrying out cultural and creative activities and grasping the right of fashion discourse

In the past, nylon fiber production enterprises have not invested enough in creative design, application development, brand promotion, cultural construction, and industrial chain integration. But with the development of the industry and the continuous expansion of application fields, enhancing the awareness of nylon fiber, expanding the brand influence of nylon, and mining the connotation of nylon fashion culture have become a top priority for nylon enterprises to enhance their business philosophy.

The "colorful life, fashion nylon" thematic exhibition will be unveiled on March 29th to 31 in 2012 "China International Textile yarn Exhibition", which will open up the fashion curtain of China's Nylon industry.

As a starting point, nylon Specialized Committee will strengthen the construction of nylon fashion culture system through three platforms: training, exhibition and docking. The special committee will invite relevant enterprises to participate in the pilot project of brand cultivation of industrial enterprises organized by the Ministry of industry and information technology. Every year, nylon enterprises will participate in exhibitions, media conferences and other activities.

Polyamide Specialized Committee takes advantage of its advantages in brand communication, media relations, activity management, government public relations, etc., to join hands with the industry chain enterprises to enhance the added value of nylon fiber brand, support innovation, R & D, design, manufacture, management, marketing, logistics, service and related industries integrated innovation system, take scientific and technological progress as the breakthrough point, fully support the development of the industry, enhance the competitiveness of products by focusing on R & D, take the cultural innovation as the core, and create the brand appeal of the nylon brand in an all-round way, so as to gradually realize the maximization of the brand value of the nylon products.