Run In CHIC: Innovation Of Mode And Art

　　 Clothes & Accessories From life, from the humanities, meticulous to an accessory, also carries the right. brand Culture, value and design creativity. pass To show brand personality and appeal.

The twentieth China International Clothing and Accessories Fair (CHIC2012) will be held in Beijing China International Exhibition Center in from March 26 to 29, 2012. In the clothing accessories industry, a new sword, an industrial development and transformation and upgrading, a new mode of creation, Run Chi will make the best demonstration on CHIC2012.

　　 Run quickly It was the first time to appear on the CHIC. In the E7 hall, the booth was not very large. In the words of Huang Jiayao, the architect of Jean Nouvel AteliersJeanNouvel, "the booth is small, but the heart of run is very big." Run the exhibition of the exhibition space, it is designed by him. Jean Nouvel architects have been famous for their conquest of the world with architecture.

Chen Songming, general manager of run Chi, said that this exhibition was a heavy attack. He invited French designer to design the booth space to cooperate with the "ART" operation mode created by run chi (AccessiruesRapidTransit excipient MRT). The traditional industry of excipient industry was upgraded to high technology industry. It was also regarded as an art creation, with new operation mode, pulling the excipient industry chain and realizing industrial development and transformation and upgrading.

The concept of "ART" runs through the whole enterprise culture and work concept, embodied in the products, office environment, booth style and so on, and finally sublimated into brand personality.

Similarly, this has become the first impression of designer Huang Jiayao on run Chi, which inspired design inspiration. In the run of R & D clothing packaging R & D center, designer Huang Jiayao took the first element of the space design concept of Ligne, the meaning of French "line".

Line is a vector element, different from points and planes. It has the character of movement and advancement, and indicates a dynamic change.

The whole space design originated from a line of Deleuze (French philosopher Gil Deleuze), an abstract line and an extraterritorial line. It is not a single line determined by two points, but a line of geometric meaning between the points of wrinkles and torsional points outside the territory. It arises from the "internal tension of movement", which is essentially a kind of change, speed and strength (such as "lightning" and "traffic flow"), so that the whole body is liberated from the linear relationship and inspires more creative inspiration.

And the line's non restraint, folds and twists and turns also have plasticity, which results in the characteristic of "Transit" in AccessiruesRapidTransit. Moreover, its essence: change, speed and strength seem to be a metaphor for the transformation of the "ART" mode into industrial power, which indicates that the process of achieving brand growth by means of technology, culture and art.

From the overall space effect of the booth, the designers pursue the concise and powerful form and full connotation. The lines are graceful and soft, seemingly calm and peaceful, but imply power. The processing of space is not simply a container, but a stage for the display of art and brand growth.

Look at the exhibition, look at the products, see the concept and see the development. The "crossing" China International Clothing and Accessories Fair will be closed on March 29th.