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Relying On Foreign Trade Clothing Enterprises To Change The Strategy Inside And Outside "Take All"

2012/1/4 17:46:00 26

Foreign Trade Clothing Strategy

First look at the industry situation.

Statistics show that in October, before last year,

textile industry

The fixed assets investment completion amount and the relative growth rate decrease; excluding the price factor, the textile clothing export volume practice growth only 1.14%; the world clothing wholesale volume, the wholesale volume.

Increase

Discrimination is down 1.31 percentage points and 8.16 percentage points over the same period in the past year.


Look at the company situation again.

Although the industrial added value of textile companies in the past year has maintained a two digit growth rate, the situation of textile companies' tight capital and increasing inventory has become increasingly serious since the second half of the year.

At the end of 9, in the 35 thousand and 600 textile companies above the national scale, 4218 surplus companies, 11.9% surplus, surplus company surplus 10 billion 550 million yuan, with the relative increase of 51.2%.

Especially since the three quarter, the company generally reflects the market environment and poor operation, small and micro companies shut down more.


The slow growth of the textile industry slowed down on the one hand, which was constrained by the tight financing environment, the rise in labor costs and other micro factors that other manufacturing industries were generally facing. On the other hand, it was seriously impacted by the international financial crisis.

Demand has always been seen, the recovery of social economy has slowed down, the European debt crisis has slowed down and spread, leading to the international market.

Order quantity

Subtraction.

The supply side has always seen that in order to cope with the international financial crisis, countries generally adopt a loose monetary policy, which has caused the price of such commodities such as cotton to be shaken.

Cotton price "roller coaster" like the rise and fall, and also involves chemical fiber, silk, hemp and other raw materials, resulting in the textile industry in 2011 has become the most serious raw material crisis.

It is precisely because of the first and last attack of the industrial chain that many companies confessed that the difficulties faced in 2011 should exceed 2008.

Finance

Crisis era.


Despite the difficulties and accelerating growth, the gradual pformation of the textile industry from "capacity expansion" to "value growth" and from "dependence on exports" to "internal and external co-ordination" is fast.


The driving force for the rapid growth of China's textile and clothing exports is changing from quantity driven to price driven.

From 1 to November, China's textile and apparel exports totaled 226 billion 210 million US dollars, a relative growth of 21.2%, but the export volume increased by only 1.14% after deducting the price elements.

Wang Tiankai, President of the China Textile Industry Association, believes that there are elements such as raw data, resting capacity and so on, which can cause the price to be reduced.


The supporting role of domestic demand market for the operation of China's textile industry is further stabilized.

In the first three quarters, the export volume of textile companies above Designated Size amounted to 3 trillion and 196 billion 970 million yuan, with a relative increase of 32.04%, and the relative value of exports accounted for 82.67% of the total industrial output value, with a relative increase of 1.77 percentage points.


With the continued export growth and the slowing down of external structure, the profitability of China's textile companies can be improved compared with the same period last year.

From 1 to September, the total profit of textile companies above Designated Size reached 190 billion 37 million yuan, a relative growth rate of 32.5%, and profit growth outperformed sales growth.

Considering that the surplus area of the industry continues to expand, such profit growth can reflect that the company's gap is still expanding, and the company's first pformation and promotion, its own brand and technological capability will show stronger competitiveness and anti risk ability in the difficult period of the external industry.


Wang Tiankai pointed out that the volatility and uncertainty of social economic recovery are still rising. The global economy will enter a long period of slow growth. The textile industry must face the slow growth of the international market and the lack of demand for a long time.

At the same time, textile companies also need to go deep into the view that the improvement of capital cost has certain possibility and durability, which will be a bigger challenge for the traditional manufacturing industry in the downstream of the industrial chain.

"The textile industry has entered the most important period of pformation and promotion.

Innovation is the soul and motivation to push the industry forward, and it will inject more vitality into the company and industry.


 
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