Analysis Of Immunity And Resistance Caused By Clothing Promotion

Why

Xiao Xun clothing software Xiaobian summed up the most consumer behavior for clothing promotions immunity and resistance.

1. the fictitious original price: the coat that sells 600 yuan before the promotion, after hitting the original price to 850 yuan, then hit thirty percent off, actually not giving up the profit.

It is a typical example.

2. the gift is not true: for example, "buy one get one", then play the "Limited gift, give away."

Clothing terminal stores are often offering less gifts than advertised.

Some consumers go shopping on the first day of sales, and they are told that the gifts are over.

Such an obvious act of giving false gifts can easily irritate consumers.

3., publicity is not true: some businesses have launched a number of publicity campaigns to attract consumers. But before the counter, they found that most garments did not take part in the activities. Only one of the old fashioned shelves was offered discounts and discounts, and the number of codes was uneven.

4. repurchase restriction: some merchants' promotional activities of coupons have set many restrictive clauses and conditions, and even do not provide refund services for promotional products, which are in violation of relevant regulations.

Moreover, the use time of the coupon is often limited to half a month or a month, which is a typical compulsive consumer shopping behavior.

Clothing stores in the promotion process has the above false behavior, so that many consumers for promotion of immunity and resistance.

When the clothing store was actually promoted, not many people patronized it.

Smart clothing software reminds: clothing stores need to promote sales promotion when they are promoting sales, so that consumers can really enjoy the shopping process.