China'S Clothing Enterprises &Nbsp; Catch Up With Fast Fashion Brands.

Mention ZARA, H&M and UNIQLO brands. Trend Almost all the young people know. The concept of "fast fashion", represented by these three brands, has swept the globe in recent years. China has also become the target market for these fast fashion brands to expand. China's huge market potential is undoubtedly the fast fashion brand. Crazy expansion The biggest driving force.

Recently, a clothing brand named "Yi Yi faction" has attracted the attention of the domestic garment industry. Its store image, clothing style and business mode are quite similar to the "fast fashion" brand abroad. At the same time, there are 60 stores in the country. Behind it is the strong hand of 8 Wenzhou garment enterprises.

In July of last year, 8 core industries, such as the Wenzhou law group, the joint Austrian pun Nei dress, the Shen Di dress and the Tamar shoes industry, jointly invested in the creation of the "Yi Yi faction" brand, and absorbed more than 150 local manufacturing enterprises in Wenzhou, including clothing, leather shoes, leather goods and glasses, as product alliances. Collaborative enterprise 。

"Yi Yi faction" is a typical way for Wenzhou garment enterprises to embrace innovation. Meng Ping, Deputy Secretary General of Zhejiang garment industry association, said that before the Zhejiang garment enterprises relied more on export orders, the design, brand and pipeline were the most important parts of Zhejiang's clothing industry. weak And the biggest advantage of the Yi school is these weaknesses.

Peng Xing, chairman of the excellent clothing company, said that the "Yi Yi faction" chose a road of "production + virtualization". It relied on the characteristic industries in Wenzhou, taking the brand as the link, and the pipeline as the guarantee, and unified product design, image packaging and brand marketing. The Consortium was the OEM of the "Yi Yi faction". It has a breakthrough significance for the Wenzhou garment industry with thousands of enterprises.