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Xiangyang Clothing Strives To Break Through The Bottleneck Of Development And To Create Its Own Brand.

2011/9/9 16:40:00 58

Xiangyang Bottleneck Creates Its Own Brand

Hubei

Xiangyang

In 2010, the municipal government put forward the revitalization plan for new industries, revitalizing textile and garment as 17 new industries, especially high hopes for the development of garment industry.

The clothing enterprises in this city accumulate experience and practice internal strength, win the eye by quality, and strive to break through the development.

bottleneck

Towards independent licensing.

Last year alone, foreign exchange earning amounted to US $69 million 150 thousand, an increase of 58.69% over the same period last year, accounting for 12.5% of the total export volume of the city.

In the first half of this year, the garment industry also finished 24 million 969 thousand production, an increase of 46.83% over the same period last year, achieving an industrial output value of 1 billion 141 million yuan, an increase of 74.6% over the same period last year.

It is understood that the city has more than 14000 sewing machines in 2010, including more than 3000 new sewing machines and 38 million 284 thousand and 800 garment products, an increase of 1.48 times compared with the same period last year. Garment enterprises above Designated Size have achieved industrial output value of 2 billion 945 million yuan, an increase of nearly doubled compared with the same period last year.

Clothing companies with annual output of more than 800 thousand have heavenly garments, six thousand thousand garments, and new horse clothing.

At present, the clothing industry is mainly OEM production and foreign trade processing, of which foreign trade processing accounts for 80% of the total output.

Brand awareness is not strong.

Independent innovation

Lack of capacity, the clothing industry in the city is calm analysis, correct understanding and accurate positioning, and gradually form a consensus to break through the bottleneck of development.

First, clothing enterprises should be guided to learn from the garment enterprises in the coastal developed areas, learn from the advanced experience of developed coastal areas, develop themselves, introduce and absorb famous brands, start from OEM processing, accumulate experience, and gradually develop their own brands.

Two, we must vigorously develop the OEM processing of foreign trade.

OEM production

Practice internal strength, make more processing and win by quality, attract the eyeball of domestic and foreign clothing brand, from OEM production to domestic and foreign brand production base, and strive for international and domestic famous brand production authorization.

The three is to extend the clothing industry chain through vigorously inviting investment. The city has 2 million 300 thousand spindles, more than 43400 machines, 16 printing and dyeing production lines, and camouflage, antistatic, anti infrared and other functional fabrics have certain characteristics and popularity in and outside the province. They will extend the textile printing and dyeing industry chain through famous brand clothing, so that the famous brand enterprises in domestic provinces will seamlessly connect with the garment processing enterprises and printing and dyeing enterprises, expand the printing and dyeing products to the clothing field, and promote the garment production enterprises to move from OEM to independent licensing as soon as possible.

Four is to strengthen management, improve quality, ensure market reputation, grasp foreign trade processing, grasp the OEM production one by one, and improve the market credibility of the garment enterprises in the city.