Reduce The Amount Of Run To Ensure Profit &Nbsp; High Cost Let Clothing Boss Head.

Hangzhou women's wear brand COCOON official said, in fact, this year Clothing design Some distinctive features will be found. Fabric Most of the expensive clothes will reduce the use of accessories, but the design looks more succinct, and fabrics with cheaper fabrics will highlight complex processes and make clothes more valuable. This is also a way for us to survive. "

"Before you can see here a dress less than 1000 yuan, for example, the unit price is more than 900 yuan, and now it is really extinct, straight to the four figure." Yesterday, the white-collar path in COCOON sighed, though it has been used to the recent surge in prices, of course, the growth of clothing is relatively not exaggerated, but when I remember the "cheap", it was somewhat emotional.

More promotions run to ensure profitability.

Although the hot weather is just the beginning, the autumn stock market has not stopped for a moment. In West Lake Yintai E-WORLD, these two days have been on the second wave of autumn clothing, a total of more than 40 clothes have been put on the counter, and some slightly thicker fabrics have begun to show their faces. "Jeans have risen by more than 100 yuan at their lowest price." E-WORLD said fabrics and artificial labor have gone up in recent years.

"Most of these autumn fabrics are fixed at the end of last year when cotton prices have risen sharply, so prices are bound to be higher. We have also made strategic adjustments to this situation this year, such as a lot of promotional items, and the cost performance will be relatively high. These clothes will account for 2~3 of the whole volume. " The chairman said, "from a few months ago, the autumn winter clothing orders will see that dealers are very careful this year, and do not dare to start, but in terms of promotion, they are very large, about 2~3 times the same period, but the total price is almost the same. We also hope to increase market share and overall profit by adding a large amount of money. "

Reduction of 30 thousand pieces a year for high-end

By contrast, this year's plan is just the opposite - closing down some low-end shops, re selecting or upgrading the image of the old store, such as the shop will be focused as a whole. "This year we have reduced the total output of the country by about 30 thousand pieces." Wei Yun boss Ye Liying said.

Wei Yun, which features Chinese clothing, has a group of cotton Qipao popular among young people, priced at about two hundred or three hundred yuan, but now they will be reduced. "The proportion of silk fabrics will increase and make products more excellent." Ye Liying said that at first the plan came from the rise in labor costs. "At the beginning of this year, artificial labor rose very fiercely. Now, the average monthly salary of a lathe worker is more than 2500 yuan, and the highest is over 3000 yuan. It is difficult to recruit large quantities of workers, so we plan to stay or train some experienced workers to gradually improve the quality of clothing and make high-quality products.

How to save cost fabric and craft?

"3000 yuan last year, you can buy a coat and fur collar, so if you are lucky this price this year, you will find that the collar has changed, or no longer fur, leather clothing, or small size..." This is an outspoken person in the industry. In fact, whether running or reducing is the choice of different positioning brands under cost pressure, but how to grasp the fabric and craft is really very particular.

"Nowadays, enterprises are very concerned about controlling costs. It is difficult to control prices directly without thinking." Unless some brands are dominated by high-end customers, they are less sensitive to prices. Hangzhou women's clothing brand COCOON official said, in fact, this year's clothing design will find some distinctive characteristics. "Expensive fabrics, most of which will reduce the use of accessories, but the design looks more concise, and fabrics with cheaper clothing will highlight complex processes and make clothes more valuable. This is also a way for us to survive."