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Real Madrid And ABC Join Hands In The Hope Of Stepping Into The Source Of The Yangtze River.

2011/8/6 10:29:00 42

Real Madrid Join Hands In The Hope Of Entering The Yangtze River

Recently, Real Madrid football club joined hands.

The Chinese people

The children's charity relief foundation held the signing ceremony of the "hope fulfillment" special fund charity project cooperation in Beijing.

The world football "Galactic warship" - the Real Madrid club donated some tickets to China's two games in August.

In addition, the Real Madrid team will donate the match suit for the "hope shoe" and some players and individual players to sign the Jersey, and raise more money through the charity auction.

Coincidentally, ABC, the leading brand of China's children's products industry, has joined the "hope fulfillment" plan of August, "the Yangtze River plan", which donated a lot of shoes and clothing and donations to the children of the Yangtze River Valley, including Qinghai.

A donation of "tickets", a donation of "shoes and clothing", Real Madrid and ABC two "giants" successively donated generously to become "hope fulfillment".

public welfare

A good story about activities.

It is reported that Real Madrid arrived in China in July 31st and participated in two friendly matches in Guangzhou and Tianjin. Each ticket sold will be donated to RMB five yuan for the "hope for action" special fund for the first leg of the "Yangtze River plan" in August, the Qinghai Yangtze River source area.

At the same time, Real Madrid and ABC will buy new shoes and soccer equipment for the poor children in the source area of the Yangtze River in Qinghai. At the same time, they will send shoes and clothes to the poor children in Qinghai and care about their children's healthy life.

Experts pointed out that Real Madrid is the football giant, and ABC is the leading brand of China's children's products industry. The two giants are "bumping into shirts" in the "hope fulfillment" public welfare activities, which shows Chinese teenagers.

children

The special fund of the charity foundation has become more and more influential in China.

Experts point out that public projects like "hope fulfillment" belong to the category of public welfare marketing favored by enterprises.

As early as 1981, American Express had donated $1 million 700 thousand to sell the credit card to repair the statue of the statue of liberty, thus creating a precedent for public welfare marketing.

Real Madrid and ABC's action is also a typical public welfare marketing.

Public welfare marketing can improve brand image, narrow the distance between brand and consumer, and enhance corporate social responsibility.

Xu Haiyun, vice president of ABC, said: the most noble gifts are love and hope, love and warmth, and hope will exist.

We believe that we should take care of our children and make a big step in the world.

The "hope for action" August "Yangtze River plan" used Real Madrid's strong appeal in world football, and attracted the active participation of many enterprises including the leading brand ABC of the domestic children's products industry, which is sure to bring greater impact and attention to the "hope fulfillment" plan of the Yangtze River.