"Second Hand" Luxury Stores Appear In Taiyuan, Shanxi

Like refined life, but due to the lack of money; Like to pursue fashion, but can only be careful... white-collar people famous brand With the embarrassing blend of income, a new form of business has emerged - second-hand luxury stores.

As its name implies, second-hand luxury stores are fashion boutiques specialized in consigning or selling second-hand luxury goods of internationally renowned brands. Most of the people who often visit these stores are young and fashionable urban white-collar workers, plus some social celebrities who pay attention to image. At the same time of saving money, second-hand stores have become a platform for luxury exchange. Many people will consign used brand-name products, cash them out and buy the latest styles, or exchange their favorite products.

A few days ago, the reporter came to the only second-hand luxury store in Taiyuan, located in Changfeng Street - "the beginning of the dragon". In the store less than 30 square meters, a whole wall was decorated with LV, GUCCI, Cartier and other world-class brands reticule , wallets, jewelry, etc. The reporter found that these goods were all hung with self-made labels, including brand, name, pricing and other information. The price of goods ranged from Swarovski necklaces of about 1000 yuan to bags of thousands of yuan, to watches of hundreds of thousands of yuan. Compared with the unattainable original price, the price of most second-hand famous brand goods is "approachable".

　　 luxury goods No longer the "dead treasure" in hand

Because of her work, Ms. Zhang, who lives in Changfeng Street, the provincial capital, often has to travel abroad. When she sees luxury goods at a much lower price than those at home, she cannot stop. Over a long period of time, she found that there were many things that she could not use or were no longer the most cutting-edge products. Give away, some reluctant; Selling to friends, some of them are too unfair. So Ms. Zhang thought of putting them on consignment in second-hand luxury stores. The shopkeeper said that the luxury goods brought by Ms. Zhang's impulsive consumption are an important source of consignment luxury goods. In addition to impulsive consumption, there are also some people who can not use luxury gifts and turn to consignment. In addition, there are also some people who seek consignment for investment purposes. This kind of luxury goods on consignment are high-end goods of limited quantity, most of which are famous watches and jewelry.

"At present, the source of goods in our store has always been mainly second-hand luxury goods recycled by Shenyang store. Because of the conservative consumption habits of customers in Shanxi, almost all of the things bought for tens of thousands of yuan will not be willing to sell again. However, the situation in Shenyang store is completely opposite to here, where the goods recycled by one store is enough for the source of goods sold by our two physical stores." The owner said. Is the luxury consumption in Northeast China relatively high? The shopkeeper said that he didn't think this was the main reason. There was no doubt about the purchasing power of customers in Shanxi. The root cause was different consumption concepts. The flow of luxury goods is very frequent in northeast China. When a person wears a T-shirt in summer and exposes his arm, he may want to buy a 10000 yuan watch. In winter, he would go to the store to sell his watch for 8000 yuan if he didn't think it was useful, and then add 3000 yuan for a more practical fur coat.

The increasingly mature concept of luxury consumption

In the past, many people only knew Omega, Radar and other brands, but few people knew the real first tier brands, such as Patek Philippe and Panahai, because there were few watch brands in our local stores. Therefore, it has become a major task for businesses to popularize brand knowledge to customers while operating. But now the situation is quite different. In recent years, more and more luxury brands have entered Shanxi, making many people pay more attention to luxury goods, and thus to second-hand luxury goods. When people buy luxury goods, they want to buy things that are both fashionable and value preserving. Therefore, the tendency of second-hand stores to recycle brands and the value of recycling naturally affect the psychology of many people who buy luxury goods in shopping malls. The shopkeeper said that they were the only comprehensive second-hand shop in Taiyuan that made famous bags, watches and jewelry. The shopkeeper is very optimistic about the prospect of this industry. "The market price of luxury goods is increasing by 3% to 5% every year, and after all, few can really afford new products. Therefore, second-hand stores that attract famous brand 'enthusiasts' with price advantages will have great prospects."