The Perplexity Of The Semi Finished Products: "Lazy Economy"?

In June, Wuhan, Hubei, was besieged by a rainstorm "besieged by the city". And hundreds of kilometers away from Jingzhou, the chairman of a group of down garment enterprises is being a new thing that has been rising gradually since last year. Down Jackets "Half finished products" are somewhat crying and laughing. Because this behavior, which seems bad to them, is popularized to consumers by many mass media as a money saving fashion secret.

The so-called semi finished products of down garments are actually made of different kinds of feather clothing and outer gallbladder according to different styles and fabrics. The expert's description is that "semi finished products are like" good boiled dumplings ", only waiting for filling up. When some customers buy half finished products, after filling, closing and armband, a finished product can quickly appear in front of consumers. In fact, in the era of advocating "grasping the two ends and putting the middle", it can subcontract all kinds of links. It is not a good thing for some virtual enterprises or garment enterprises that run light assets. There are specialized processing enterprises to carry out part of the process of a certain category of products OEM, but also can be seen as an improvement in the division of labor in social production.

With cotton prices last year, Down As the price of fur and other products has increased significantly, the price of new products has increased. Therefore, the down jacket has become a new choice for many beauty loving people to save money and tide over the tide. In these refurbished shops, there are many kinds of down garment samples, including some new fashions. Here, consumers can choose not only styles, fabrics, but also custom-made VIP treatment. Consumers only need to bring their own down coats and choose a new model, spend two hundred or three hundred yuan, and wait for 35 days.

But is the fact really as beautiful as it looks? In the eyes of many large down garment enterprises, this way of processing will bring great trouble to the development of this industry. Most of the orders for semi finished products are from these small processing shops. For consumers, the potential danger is the loss of down and the two pollution of bacteria during the filling process. In addition, whether or not the semi finished products are filled with the down garments of the consumers' original garments can be checked according to the quality standards of the down products of the state, depending on the integrity of the shopkeepers. As for tailoring one to one, it is just a marketing pretext for some stores. " A down jacket expert pointed out.

In addition, the expert also believes that for some small down garment enterprises, the appearance of semi-finished products is also different from a sweet " Poison pill "No need to invest in funds to develop new products, only paying the cost can enjoy the latest products in the market. For a brand's growth, it will be a growth of hollowing out.

Semi finished products are indeed a good thing in "lazy" life, making soup with strong soup treasure, cooking to buy semi-finished products in supermarkets, but for brands and industry word-of-mouth, do not let the current semi finished products become "disaster" in the future brand.