New Focus Of Luxury Market: Sustainable Development

A new type of consumer demand indicates that the brand is in existence. extravagant At the same time, it needs to be sustainable, so as to prove the rationality of consumption in the post financial crisis era. For luxury marketers, sustainable development is becoming a powerful business. Marketing Tools. {page_break}

Around the world financial crisis After that, luxury brands are changing the way they sell themselves, encouraging consumption through philanthropy. We can see the value of this strategy from two aspects: improving consumer's awareness of brand and giving consumers a reason to spend money, especially after the financial crisis. A study by University of Minnesota found that the concept of green and environmental protection would lead to the same status motivation of super luxury brand consumers. And this status motivation will lead to green products becoming a better commodity, even if the price is higher, because they can become the source of consumers' motivation to buy.