When Will Chinese Luxury Goods Be Named For Themselves?

Enterprises are not going to let their products enter.

Recently, the China Council for promoting trade and the World Luxury Association jointly announced the establishment of the China luxury Trade Commission.

The Commission will introduce the world's top luxury goods resources, mining local luxury elements, such as tea, jade, silk, etc., to promote the internationalization of local luxury goods enterprises.

Before, there was no special luxury in China.

The World Luxury Association also released 2011 latest reports, which called luxury in mainland China last year.

When foreign luxury goods (or even a lot of Chinese foundry products) flock to the Chinese market, Chinese domestic enterprises are very secretive about luxury goods. Even in the big 1/5, which accounts for second of the world's GDP and third of the world's total population, they can't find several decent luxury brands.

Guizhou Moutai liquor can be called the most luxury brand gene, but Ji Keliang, Moutai Group Chairman, insists that ordinary wine is nearly 1000 yuan, and Moutai wine with over 10000 yuan or even more than ten million yuan a year. "Compared with foreign wine, it is definitely not a luxury, Moutai will enter ordinary people's homes."

I think that enterprises are not going to let their products enter the ranks of luxury goods. Instead, they are forced to enter the public opinion environment. They want to "dare" to enter. Even though they are already luxury goods, they still hide their secrets and hide and hide.

The development of China's local luxury brands by shame rather than dignity has caused us to lose too much. There are two typical aspects:

First, China has been in the low end of the global value chain for a long time.

According to the World Luxury Association data, China's current luxury goods sales price composition, raw materials and processing costs accounted for only 11%, while brand added value (usually retained profits) reached 55%.

But our brand value is very low.

Take textile and clothing as an example. Just one Shaoxing, one year cloth can be used for one person in the world. One shirt produced in Ningbo can be made by one Chinese people every year.

But where are our luxury brands? Bo Xilai said in the post of minister of Commerce, "China can only sell 800 million shirts in exchange for an Airbus."

Wang Xizhi's poetic poetical ink, which was already dominated by the textile industry, had already permeated Shaoxing's ink around the city. The place had to spend a lot of money on sewage treatment, though it was effective and expensive.

The low value of industrial added value makes the profits of the enterprises low and the wages of workers are low, which affects the economic pformation and is forced to fall into the trap of export-oriented economic dependence for a long time.

The two is to drain a large amount of wealth and lead to a flood of domestic liquidity.

It is a real wealth outflow rather than a simple currency outflow.

For example, China does not encourage luxury housing in the vicinity of big cities or home. As a result, many wealthy people have gone overseas to buy their homes, raising foreign housing prices.

In addition, there is not enough domestic luxury goods to undertake the accumulation of funds and inheritance of the "reservoir of funds".