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The Design Director Changes To &Nbsp; Chloe, What'S Wrong With It?

2011/5/27 14:35:00 84

Hannah Mac Gibbo2008 only entered

Chloe

But it's not well done.

Chloe is also a very famous French brand, but imagine what the Chloe style is. What is the key word of Chloe brand? It must be vague to consumers or the media.

Let's take a look back at the history of Chloe.

GabyAghion founded Chloe in 1950s, when the brand emphasized a modern, simple and beautiful garment concept.

In the late 60s of last century,

KarlLagerfeld

In charge of Chloe, he added some popular elements in his costume, such as the gypsy style.

In 1992, Karl returned to Chloe, bringing the 70s style to the "old" brand.

However, it seems that the voice of the masses has been more enthusiastic in this design master's successor. At that time, StellaMcCartney, now a famous designer, has entered Chloe in 1997. She has done a good job and has been praised by the fashion industry.

But do not think that she is the most successful designer in Chloe history. Her assistant PhoebePhilo, when she decided to leave and focus on her brand in 2001, took the post of design director and began the most brilliant years of Chloe. Stella

However, in 2006, designer PauloMelimAndersson replaced Phoebe with a refreshing design style. Of course, Phoebe decided to focus her life on family and quit her job because she wanted to have children.

It can be said that Chloe has gone through many good designers, but has not continued to solve a problem, which is exactly what Chloe is like.

Chloe seems to be a person who has some changes, very passive, does not form a fixed and attractive brand style, and each experienced designer is too strong.

In fact, the image of Chloe created by Phoebe in those years is quite successful, but it is a pity that it has not been extended.

Think of other successful brands, whether it's LV, or DIOR, or CHANEL, and so on. The brand itself has a very distinctive style, no matter how the season changes, the classic, the things that need to be kept.

Chloe lacks such a classic. It needs a designer to dig out its characteristics and enlarge it.

In fact, Chloe is not the only problem with international brands.

Take a look at how successful the Celine is now. PhoebePhilo reemerged after 3 years of retreat. In 2009, Celine was chosen and brought to the top of the world fashion. Every year, many awards were presented to PhoebePhilo and Celine, almost every time after the show.

PhoebePhilo is really amazing. It is in a rare state from a sales point of view or an ornamental angle. However, there is a problem that has been neglected for a long time. What is the characteristics of Celine Celine?

PhoebePhilo

What's going on with Celine?

Sometimes the designer is too strong, and the essence of the brand is not well reflected.

Look at the latest AlexanderMcQueen.

AlexanderMcQueen is much better, at least better than we expected. I thought that after AlexanderMcQueen's legendary design master left, the brand's future was unpredictable. I didn't expect to run very well in the hands of successor SarahBurton. AlexanderMcQueen's classic style has been perfectly extended, and a little more feminine details have also given us more reasons to look forward to.

It is very important for many brands to build up the inherent characteristics of the brand and keep them reasonably.