Curing LOGO In The Eyes Of Consumers - Made In Italy

I believe that many people have been tired of "Made in China". Once they pick up such goods, they feel that their grades are limited. This is the deep-rooted consumption concept of the Chinese people.

In fact, many things are made in China and are covered with foreign packaging.

Why do we not create such a rich resource of "Made in China" gold signboard?

In the final analysis, luxury goods bring about changes in people's consumption concept.

Made in Italy - exquisite tailors

What is the impact of our consumption concept?

Why do we think that only Europe is the best in the world?

What does "made in Italy" mean?

Without hesitation, we can write "Made in Italy" without resorting to any plation tool.

Nowadays, consumers are paying more attention to the brand while paying more attention to the origin of products. This is the poison caused by luxury consumption, because many large brands are produced in Italy, which leads our consumers to think that only Italy is the good thing.

When it comes to the consumption data of domestic and foreign products, many organizations have investigated this phenomenon.

In the survey, consumers generally believed that only European designers could have the aesthetic ability to design the works that they thought were the best.

This is why the world is so keen on "made in Italy". First of all, these are Italy tailors.

Italy's well - received costume history gives these tailors new creativity, and they shoulder the mission of covering the world's physical defects, making people look slimmer, more elegant, higher, and make up for the mistakes God had made.

This is a bit exaggerated, but it also points out the key to Italy's clothing based on the world.

Indeed, who knows no one in the world?

"Made in Italy" has been sealed for fashion, which is different from France and different from the United States.

Made in Italy - a brief history of clothing

"Made in Italy" has become the leading brand of consumption, benefiting from the history of Italy's clothing.

There was no clothing industry in Italy before World War II. Even though Italy's handicrafts were very developed, both tailors, goldsmiths and cobbler were famous overseas. They were worshipped by the whole world as the genius of the clothing industry.

In 1910, Zegna (Ermennegildo Zegna) founded the textile school, and started the textile factory 20 years later, which made Italy an invincible position in the following "prevention and control technology".

And finally understand why the successful men now love Zegna brand so much.

In that stage of development, the lack of creativity is an important reason why Italy fashion is not known overseas, nor is it a bruising development.

At that time, women all over the world were keen on French fashion, and men were looking for tailors with backgrounds of British Savile Raw apprentices.

At that time, in order to develop pure "Italian style", as long as designers can produce original design works, the government will give awards and publicity support.

Milan fashion week is the product of this period to show the whole Italy style.

Emilio Pucci, with its luxurious temperament, is the first Italy card to export to the world. Now it is also the most gorgeous brand in Italy today.

The Brioni created by Nazareno Fonticoli brings a revolution to the boring men's suit.

Brioni creates a new suit according to the ideal proportion of perfect male body, widens shoulders and waist, and makes men look even bigger.

And for the first time, bringing men's clothing to the fashion show also opened a new era of male fashion.

Remember the American dancer who made the Armani red?

The protagonist Richard Gere faces the Armani fashion of full cabinet.

Deep clothing history lays the foundation for Italy elegant fashion, and "advanced customization" is the gold lettered signboard of "Italy made".

I remember that when Ipad2 was sold in Sanlitun some time ago, people scrambled to seize the luxury of the electronics industry.

Disputes are also normal. There is no way. Sometimes consumers are easily confused by this good quality.

Has anyone seen any homemade goods on sale and there will be scenes of big robbery?

Unless it's free, or like a supermarket, buy one get one free.

But when it comes to this, who can resist the glamour of this super high quality imported product?

That's why when you see "made in Italy", even the ordinary stalls will feel a notch up.

Some people pursue Italy's brand craft, some people follow Italy's brand spirit.

Whether it is craft or spirit, it has been named "made in Italy".

What are the brands of Italy that people can tell?

Versace, Prada, Gucci, Moschino, Dolce&Gabbana, Missoni, and Diesel.

These brands can not see any clues now. From the beginning of their development, Versace was the first fabric innovation brand earlier. It introduced linen fabric for men's wear, adding a sense of elegance to the traditional male image. With its loose trousers and jacket clipping and exaggerated color application, Versace's men's clothing will never be favored by the conservative.

When I saw Gucci, I thought of two words of desire. But earlier, Gucci was just a leather brand, and not designed for clothing.

But when the brand was in the hands of Tom Ford, everything began to change, and the designer followed the exquisite tailoring of Italy. At that time, the attitude of wearing "more depraved and happier" was praised. The cynical attitude accords with the wearing standard of the senior banquet at that time. People enjoy the interest of parties while enjoying the "sex" that Gucci brings to them.

Of course, this spirit also includes Moschino's banter, Prada's literary and artistic atmosphere, Dolce&Gabbana's early regional fashion, and Ermennegildo Zegna's real "made in Italy" benchmark.