Hinur'S 633 Shop Weaving Marketing Network &Nbsp; Hing FA Expansion To Welcome Second Spring

Any company that has dreams of becoming bigger and stronger is looking forward to expansion.

And extension

The former is like Xingfa group, a series of mergers and acquisitions.

Hinur: building 633 stores in two big market circles

As a clothing enterprise, it is very important to have a well-developed marketing network terminal.

In the second ten year plan, the company has listed the important strategic deployment of "doing fine quality, high end, wide alliance and rapid expansion". As it said, the company's listed and raised funds will be used in the marketing network, information construction and the design and development center of two projects.

After the completion of the project, the total number of shops reached 633, of which the number of Direct stores increased to 64.

Since its establishment, the company has been expanding its terminal with headquarters in Shandong.

Meanwhile, he also optimizes the network structure.

It is understood that the company receives hundreds of applications every year, but now the strategy has been adjusted to take the initiative to control the pace of opening up shop, to select the franchisee carefully, and to ensure "open one and make a profit".

The focus will shift to gradually increasing the proportion of Direct stores. In 2011, it is estimated that the remaining 36 direct store construction projects will be completed according to the recruitment and investment plan.

Adjusting the pace does not mean stopping expansion. The pace of relaxation has made it possible for the company to avoid risks that might have been faced, because the proportion of franchised stores is too high, which will weaken the company's control over channel sales and reduce overall profitability.

Everbright Securities (601788, stock bar) Li Jie believes that in addition to the marketing network and information construction projects and design research and development center projects, the 600 million raised funds will also be invested in strengthening the channel construction, such as buying 23 million of the men's Gaomi store.

Hing Fat Group: upstream industry chain

Xingfa group was listed as early as 1999. It is China's largest fine phosphate producer and the world's largest production base of sodium six phosphate.

Now there are 50 industrial, food grade, toothpaste grade, feed grade and other products, forming a complete industrial chain of "phosphate rock power plant phosphorus chemical industry", and relying on the abundant phosphate ore output, the downstream phosphate chemical product chain is constantly extending.

In terms of regional layout, the company has also taken steps. In addition to establishing phosphate, phosphate and phosphate fertilizer bases in Hubei, Jiangsu, Chongqing, Guangxi and Yunnan have also set up subsidiaries to achieve national layout.

This is far from satisfying Xingfa group's appetite.

The Ministry of industry and information technology promulgated the "yellow phosphorus industry access conditions", will further accelerate the elimination of backward production capacity, phosphorus chemical enterprises are facing a new round of shuffling.

This is an opportunity for the industrial development policy to give rise to the Xingfa group. In this context, the company continues to achieve strategic expansion through horizontal mergers and acquisitions.

Since 2007, the company has launched 3 private placements, and has accumulated abundant phosphate resources for many companies through a number of mergers and acquisitions, thus consolidating the industrial chain of "mineral electricity phosphorus" integration.

In 2010, Xingfa group completed the acquisition of the operating assets of Tai'an port wharf in Xingshan County, effectively integrated the shoreline resources and reduced the pportation cost; and completed the acquisition of the stock rights of Xingshan tree hollow Mining Co., Ltd., increasing the company's ability to guarantee the phosphate ore resources. The acquisition of the operating assets of the Gudong hydropower station greatly increased the self generating rate of the company's self generating electricity.

At the same time, its own hydropower can meet nearly 70% of its demand, with unparalleled cost advantages.

In addition, the phosphate rock is completely self sufficient, which will further boost the production capacity.