"Blue Mood" Brand Achievement Wealth Dream &Nbsp!
"Blue mood" brand name inspiration: blue is the color of the sea after thousand sails, the color of the sky after thousands of birds fly, and the color of the mood after everything. It represents the tolerance of the mind and the great love.
Our human homestead, the earth, is a beautiful blue planet.
"Blue mood" is intended to express the attitude towards the blue earth. It advocates the concept of environmental protection.
Blue is pregnant with life, life means blue, so that every earth can join us.
environmental protection
In order to keep the blue sky forever blue...
brand
Definition
"Blue mood" is a symbol of leisure life, and also a "mood site". She can always express every girl's different feelings.
And let them find a balance in the noisy urban life and enjoy the feeling of being relaxed.
Brand target
Li Chuang creates a famous brand for Chinese casual women's bags.
brand positioning
urban
Leisure time
Women's bag advocates
Brand personality
Nature: advocating nature, all emotions are from the heart.
Pursuit: have their own ideas, pursue new things, accept new things and pursue different feelings.
Optimistic: always maintain an optimistic and positive attitude, confident and energetic.
Brand consumer positioning: the main line is 20--30 years old, the sub line is 28--35 years old.
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