Lan Shisheng: Home Textile Designers Should Be More Exposed To The Outside World And More To Listen To Life For Inspiration.

Our designers are distributed in every corner of the world, for Noah and many others.

Last year, we held the strategic cooperation of MDV brand in Italy.

Born in 1898, MDV, Italy's home brand, its core business is the production of upholstery and interior decoration.

This is Noah's most cherished resource.

At present, foreign designers are very strict in their professional requirements. They can only be independent of their professional design work for at least 5 years when they are trained in home appliance designers. At least 10 years or more of design practice is required to train automobile designers, so that they can achieve a fairly high level of design work. The production craftsmen of the international luxury brand scarf Hermes need at least 3 years of workshop training to work.

All our other products are also designed by foreign designers. We hope to lead the trend of interior home fashion with the help of international trends and advanced technology.

Many people will think that foreign designers do not understand the Chinese market and Chinese consumers, and fear that products can not be loved by domestic consumers.

But we are not worried about this at all. Noah established a communication platform in Shanghai. The special market commissioner found the preferences of Chinese consumers through the investigation, and then communicated with foreign designers by the communication platform.

These designers all have very high professional standards, and they can well grasp the materials we provide.

At present, Noah's textile designers both have several brand design works. This open mode of employment helps designers to develop ideas and save labor costs for enterprises.

For design work, the most important thing is inspiration. Designers should not sit in the office every day, but contact the outside world more, listen more and look for inspiration from life. Foreign designers have the advantaged advantage in this respect.

Moreover, working for multiple brands will inspire designers' creativity, so that they can avoid falling into the brand's style and style because of their long-term service for a brand.

The cost of senior designers is very high. If we ask them to serve our enterprises only, we must pay higher costs. Therefore, this cooperation mode can save unnecessary costs for enterprises.