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"Watch Beautiful, Wear Different" Online Fitting, Taobao Needs Thousands Of Faces.

2011/2/24 8:35:00 57

"Look at the beautiful, wear it out", the same annoyance is very let.

online shopping

People worry that this situation is expected to change. Through a free mobile phone software, you can fit the clothing on the shop to yourself and see if it fits well before shopping.

This morning, a lot of small software including "real life try" and so on appeared on Taobao's 2011 annual strategic meeting. Taobao will invest 300 million yuan to support the development of these small software, so that hundreds of millions of buyers can see the online shops are personalized and meet their needs.

online

clothes

Try on yourself

Reporters at the Taobao strategic meeting this morning found that the protagonist of the conference was a variety of small software related to Taobao online shopping developed by the company.

Reporters saw that some users are experiencing a software called "Tao Tao mirror" on the spot.

After downloading the software to the mobile phone, enter the clothing seller's shop of Taobao, choose a garment that you like, adjust the costume photo to the right size, take a picture of yourself, and the clothes will wear on yourself.

The developer of the software said, "Tao Tao mirror" software is a small software that makes use of smart phones for shopping trial.

"A lot of people see a picture of a model before they go shopping online. Many clothes are suitable for models, but they are not suitable for them after they buy them.

This software enables buyers to see the effect of trying on in advance, to try and wear before shopping.

Reporters understand that the software will be launched in March and April this year, buyers can be downloaded for free.

Taobao has to make thousands of faces.

In addition to "Tao Tao mirror", the small software that appeared at the scene is super store manager, collection ceremony, Amoy awards and so on, all of which are the application software developed by some companies for Taobao online buyers or sellers.

Some applications have become loyal partners of many Taobao buyers.

At present, "my Taobao" has introduced the health management application "live method", has already provided the health service for nearly 3 million buyers of Taobao. Every day, more than 100 thousand people manage their health on the "active method". According to the suggestion of this software, choose suitable food and health care products.

Taobao is said to have 370 million registered users and millions of businesses, with a peak trading volume of 1 billion 950 million yuan per day.

The future commercial demand must be personalized consumption, and the future consumer market must be a personalized market. If we want to meet the individual needs of users, we must let buyers customize the content they need according to their needs, so as to achieve "thousands of thousands of faces".

300 million yuan to support small software

Vice president of Taobao,

consumption

Jiang Peng, head of the division, said that Taobao had already opened "my Taobao" as the third party plug-in platform, and guided personalized shopping guide tools and information partners to join.

Buyers can choose whatever they want to put on my Taobao page.

Taobao will also open up in the field of seller business, buyer's business, wireless, logistics and so on this year. Taobao also announced the establishment of an open support fund, investing 300 million yuan in the next three years, and supporting the third party partners through the development of awards and capital injection, so as to develop these practical small software.