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New Trend Of Chinese Clothing In 2011: Competition For Men'S Clothing Competitiveness

2011/2/12 17:12:00 85

New Trend Of Chinese Clothing Men'S Clothing

2010, China

clothing

The industry has undergone structural adjustment and pformation and upgrading. The export situation has improved, and the competition in the domestic market has become increasingly fierce.

The whole garment industry is becoming more and more mature. The international competitiveness is changing from the labor cost advantage to the high level of product development advantages, product quality advantages, brand innovation advantages, and cultural innovation advantages.

China's garment industry has successfully responded to the changes in the international market in China, including the layout of the Chinese market, the rapid rise of foreign trade processing competition countries, and the intensification of domestic competition.

Then, what will be the trend of China's garment industry in 2011?

suffer

Raw material

With the increase of cost and labor cost and RMB appreciation, export is restricted to a certain extent, and many enterprises are turning to the domestic market.

The moderate pfer of industries from the east to the central and western regions has become a new feature of industrial development.

Due to the expansion of labor gap and the increase of raw material prices, the recovery of small and medium-sized enterprises is weak. The scarcity of industrial resources to accelerate the flow of large enterprises also accelerated the elimination of SMEs.

Enterprises will take advantage of industrial resources reorganization, brand innovation, diversified channels and expanding financing to enhance competitiveness. The survival environment of SMEs is more severe, and men's clothing enterprises will stand out.

In the next few years, industrial resources will speed up to move to large enterprises, the profitability of the industry will be further improved, and the scale of industrial investment and production will be raised to a new level.

With the pformation of industrial background and market environment, there are some new development trends in men's clothing industry: industrial capital flows to large enterprises, and the polarization of industries further aggravates.

Small and medium-sized enterprises are facing a crisis of survival. Large enterprises take the form of industrial resources reorganization, brand innovation, diversification of channels, and expand financing to improve competitiveness, explore industrial chain cooperation, brand cooperation and other modes, and enter the era of "big business" development.

Men's clothing production and processing accelerated from the southeast coast to the central and western parts of China, and the development of men's clothing industry in the central and western regions accelerated.

In 2009, the output of the top 5 provinces of men's clothing production increased steadily, and the output of the central region increased significantly.

At the same time, the ways and paths of pfer are more diversified.

The upstream and downstream enterprises of textile and apparel industry chain extend to the downstream to expand the market of men's wear brand.

The brand concentration of the domestic market is further improved, which will bring some pressure to the development of the existing men's wear brands.

Brand channel sink, the two or three line market has become the focus of domestic and foreign men's clothing enterprises.

With the continuous warming of the domestic clothing market, the competition between domestic and foreign brands in the Chinese market is increasingly fierce.

In the camp of listed companies, there are also

Men's wear

Brand enterprises join or prepare to join.

This shows that the era of capital being king has arrived. It is probably not the brand war, not the price war, nor the channel war, but the capital war that will start in the men's clothing industry.

The men's clothing brand speeds up its entry into the international market and fully participates in international competition.

Such as YOUNGOR's acquisition of the United States new Ma company and the Chinese fir, hand in hand with Itou Tada to launch an international layout, Shandong Ruyi purchase Japanese prestige Co., and Bosideng men's clothing in the UK to set up a direct store.

Driven by the dominant enterprises in the industry, more and more brand enterprises are seeking to go abroad and actively open up overseas markets.