Xun City Children's Clothing "Expensive" Pressing

500 yuan. Down Jackets 300 yuan. Jeans 200 yuan. leather shoes Don't think this is a high-end adult. clothing These are for children only five or six years old. Children's wear 。 Recently, the reporter visited several shopping malls and stores in the city, and found that the market of children's products in our city is high priced and aristocratic, but many parents are willing to be robbed and expensive.

　　
Recently, reporters visited several large shopping malls in downtown area. Children's wear Counters and children's wear shops found Brand children's wear The price is not lower than that of adults, and the price of most cotton padded jacket is 200~600 yuan. Down Jackets In 300~700 yuan, pants are in 100~300 yuan.

　　
In a brand children's clothing store beside the maternal and child health care center, the reporter was selected, "how many clothes do you buy?" Asked a salesperson. When she learned that the reporter wanted to buy a 5 year old boy's coat, she enthusiastically recommended to reporters. Down Jackets 。 The reporter saw that the dress was well made, lively and powerful. But the price tag really surprised people -- 568 yuan. "Why is it so expensive?" The reporter asked. "We are environmentally-friendly materials, adding bamboo charcoal fiber ingredients, absolutely not to hurt children's skin, and we are brand clothing, product quality and production process are the best." The salesperson said so.

　　
Being selected Children's wear Ms. Wang said that every time they buy clothes for their children, they have a headache. The quality of the cheap is not enough, and the price of the brand is too high.

　　
Don't let children wear tomorrow. clothes

　　
Reporters also found a strange phenomenon, in addition to the price can be compared with adult clothing, children's clothing is becoming more and more adult style. Reporters found in some children's clothing shops that many children's clothing styles are simply pocket size adult clothing: ultra short Mini woolen skirts, tights, long tube boots. The store manager told reporters, "children's clothes are adults pick, they often choose according to their own aesthetic."

　　
According to the phenomenon that children dress is becoming more and more like "little adults", people miss Zhang thinks that children who wear these adult clothes are very "model", and children are also very proud to bring them out.

　　
Psychologists say that letting children wear too much adult clothes can easily obscure the boundaries between children and adults and help children to become precocious. Precocious dressing will make children pay too much attention to their appearance and affect their perception of beauty. He warned parents that children should not be taught to dress up to attract others' attention.

　　
Parents should get out of the misunderstanding of consumption

　　
It is understood that Children's wear The reason why the price is high is mainly determined by style and fabric. Children's clothes have many styles and many patterns. They look very bright. In order to attract customers, manufacturers spend a lot of money on the design of children's clothing. Children's clothes have high requirements for fabrics, and they also increase the cost of clothing.

　　
"Even if the price is higher, people are willing to buy it. Everyone knows that the family structure is 421, and every child is the treasure of the family. Mr. Ye, a distributor engaged in children's clothing business for many years, has pointed out the important reason why the price of children's clothing is high. He told reporters that in view of the current market situation, the retail price of medium and top grade children's clothing is usually 3~4 times the ex factory price. "In terms of children's clothing, dealers generally have to add 30% to the factory price, and dealers at all levels are overweight on the basis of the upper level, and then add 30% to the retail outlet." Mr. Ye also believes that all kinds of shopping malls and various rental fees are also behind the scenes of children's clothing prices.