Preparations For Online Advertising
online advertising
Preparation before launch
1. clear advertising
Put in
Purpose and assessment method
The interaction, creativity, audience orientation, timely feedback and evaluation of online advertising determine the flexibility of online media promotion strategy. Therefore, it is particularly important to make clear the purpose of advertising.
The formulation of a clear assessment method can not only ensure the quantification of the target, but also integrate resources to maximize the effectiveness of resources.
2. choose the right network media.
In the choice of media, the network is different from traditional media. The network not only has the characteristics of media, but also has different characteristics such as channel, customer relationship, service and so on. It can not simply choose from the arrival rate of the audience. The technical power, content matching, creative performance and marketing planning services of each website directly determine its space in integrated marketing.
3. establish content / activity website
Internet advertising can convey large capacity advertising information. In fact, it means the capacity to click on the content / activity website through the Internet advertisement, and all enterprises' news, brand background, product introduction, promotional activities and consumer behavior surveys can all be presented here; therefore, before advertising, we must first establish an enterprise website, an activity website and a content website, so that users can browse after clicking.
In addition, a clear communication purpose assignment between advertising creativity and activity website is made to make page advertisement.
Creative demand
It also ensures the clarity of the overall information description.
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