Location Analysis Of Jewelry Store

along with

The choice of storefront and the choice of goods are the winners of the competition. These two points have been solved well, and more than 70% of the profits have been guaranteed.

But how can we choose a "golden treasure"?

"Tourist source" = "financial resources"

For an entrepreneur, the cost of the consumer is the key. First, it depends on whether it can bring sufficient passenger flow to see whether the status of a shop exhibition is superior.

Miss Wang of Shanghai decided to start her business in 2006. After intense preparations, her jewelry store opened, but after a month, the business in the store has been very cold, with few customers patronizing.

After careful analysis, it was discovered that the failure was due to the fact that the factor of passenger flow was not fully taken into consideration when choosing the shop site.

The status of shop exhibition is relatively remote, and the flow of people is less. Although the rent paid is less, the profit brought by it is less.

With such a lesson, she took full account of the passenger flow factor when relocating the site. According to the density of people around the street, the traffic situation and the residents' income, the position of shop exhibition was selected in a relatively concentrated roadside in the residential area.

Her business is excellent now.

When it comes to site selection, Miss Chen is very exclaimed.

She said that when choosing a site, we must firmly bear in mind that the "source of tourists" is the "source of money", and that the status of the shop exhibition will be selected in the trade area where the crowd concentration is concentrated. Although there will be problems such as rent and competition pressure, the focus of the exhibition is conducive to the accumulation of popularity.

Business circle is the key

The so-called "business circle" refers to the round cost area formed around the location of the shop exhibition and extended to a certain interval.

Business circles generally contain three kinds: the first kind is located in the core trade area of the city. The trade of this kind of place is very developed. Because of its high reputation, it can attract different regions and different levels of consumers. The second generally refers to the regional commercial office building or development zone, and its suitable object is the young people standing on the cusp of the fashion trend; the third important ones are scattered around the large and medium-sized communities, and the crowd is mainly the residents in the community.

Generally speaking, the sale of goods is usually restricted by a certain geographical category, that is, goods generally have relatively stable business circles, especially in the decoration industry.

There are great differences in the form and scope of different trade exhibitions due to the different types of goods, topography, regional scenery, business scope, traffic conditions and customer levels.

Therefore, Joyce jewelry chain stores in the shop exhibition site, usually according to the specific circumstances, determine the appropriate business circle, so as to accurately locate the shop location.