Marketing Needs A Pathetic Trick

On October 12, there was a saying that children who cry have milk, so does marketing. Tears are not as lethal as swords and spears, but they can make people with a heart of stone surrender unconditionally. So, Marketing The mourners in the process can often play an unexpected role. Lecturer Zhang Xuekui once used this technique to talk about prices in supermarkets, and the result was also successful.

People's hearts are all fleshy sale In the process, if necessary, you can use the kowtow to shed tears tactic to show a pathetic look, and to seek the other party's sorrow, deliberately expose your own weaknesses, enhance the other party's sense of superiority and gain the other party's pity, so as to achieve the goal.

In addition to the "silver bullet" offensive, many political candidates, both at home and abroad, usually resort to begging tactics to mobilize their wives and children to plead with voters, even kneel down and say, "My husband (father) is in danger, please save us." I hope this will win the sympathy of voters and boost their momentum, Seize the sympathy vote of the downstream voters.

In fact, this is the application of the psychological method of "psychological low position". In short, people hope that others are in a lower position than themselves, while they are in a higher position. As long as their sense of superiority is satisfied, they will promise many things unconditionally.

This strategy of mourning often appears in marketing. Like the salesperson promote Always plead with each other; Or a seller wants to stick to the price after the second price reduction, and invites the buyer to see his superior in order to break the deadlock. When the buyer's personnel walked into the room, they saw the supervisor with a towel wrapped around his head, a blanket around his waist, a worried face, and a pathetic expression: "Headache, stomachache, and waist pain, you forced him to be anxious." In this way, no matter how tough and indifferent the buyer's position was, it was hard not to be moved, and then his original intention was shaken.

The contract in tears

When a Japanese enterprise signs a contract with another company, Party A and Party B reach an agreement, but no contract is signed. At this time, the third party is willing to sign a contract with Party A at a lower price. Out of business reputation, Party A informed Party B of the situation and proposed measures that could not be remedied. Party B understands Party A's mentality, but does not want to change the substantive conditions, so it repeatedly explains and earnestly tears in the negotiation. The tears shed by this young representative of Party B had a great effect, the atmosphere of the talks became dull, and the attack of the representative of Party A was frozen.

The representative of Party A suggested that an internal discussion be held after the adjournment of the meeting to remind the participants how much the tears of Mr. X are worth? Please discuss. Finally, Party A agreed to make concessions of tens of thousands of dollars. The tears of Party B's representative won the sympathy of Party A's personnel and successfully completed this transaction.

Mr. Zhang Xuekui believes that the kowtow and tears tactic is really a great persuasion secret when promoting products, but unless you have to, don't use this killer mace easily. Because the pitiful strategy of mourning is occasionally adopted, it often has the wonderful effect of surprise. If a person who often takes a low attitude to beg others for sympathy, like a young man who is good at hand and feet but begging from others on the roadside, he will not only fail to arouse any sympathy, but will make people feel that he is not worthy of sympathy, and sometimes will attract disdain and contempt.