Introduction Of Shoe Culture Shoes

The shoe industry was founded in 1927. It has a history of 80 years ago.

The "Hui Li" trademark was registered in 1935, and was recognized as a famous trademark in Shanghai in 1997. In 1999, it was identified as a well-known trademark in China.

The "Hui Li" footwear product has been awarded the national quality silver award, the Ministry of chemical industry and the Shanghai high quality product award. It has been awarded the Shanghai famous brand product and Shanghai export exemption certificate for several years, and has won the twenty-first Spanish international quality award.

The enterprise has passed the certification of ISO9001:2000 quality management system.

Based on the product development concept of "people-oriented, advocating sports and promoting health", Huili company takes technological innovation as the core, and actively develops popular and popular sports leisure shoes series products. It also focuses on developing cold sticky professional sports shoes and outdoor sports shoes with high technical content, and makes efforts to improve the competitive sports and national fitness campaign. It also develops various kinds of lightweight injection molded casual shoes, rain shoes, sandals and other products by brand operation and technology management.

Huili is China's first fashion shoe brand.

In 1970s, the power shoe was the only symbol of sports and leisure footwear. Compared with the release shoes, its simple and vivid design appeared outstanding in the homogenization era.

By the year 80s, having a pair of back shoes has been a great symbol of youth among young people.

The real "big cell phone" in the shoes is "back force" - a high waist basketball shoe with a very thick base and two or three centimeters. The inner side has a half moon red logo. The medial malleolus has a white round leather with the size of the commemorative badge. It is a design of a naked man with a bodybuilding.

Back shoes are about more than 10 yuan a pair. Once you push them on your feet, it doesn't matter what clothes you wear.

"Back force" is also divided into two colors: blue and white.

White power is especially dazzling.

It is said that there is a black back force, which is rare.

Many middle school students practise basketball very hard, because as long as they can get into the school team, there is hope in "Hui Li", which is the best excuse for parents to buy back shoes.

When it comes to the "Qiao" of "Hui Li", it is also necessary to borrow Wang Shuo's passage: "the Cultural Revolution" was chaotic. The shoes and army caps were the main targets of robbery.

Often see a handsome guy wearing "back force" out of the air, come back barefoot, shoes let people pick up.

Wearing the "back force" can shake "Qiao", but like wearing a military cap, the risk factor also increases sharply. In a sense, "back force" is a sneaker that can make the child's sense of spirit and fear burst simultaneously.

At that time, there were quite a lot of pirated shoes, and the students wearing genuine shoes were more proud.

Parallel imports are about 15 yuan and about 36 yuan.

Now

Then the good scenery is no longer. After the reform and opening up, a large number of sports shoes brands have entered the Chinese market. Up to now, the 50 year old brand is still famous, but it is no longer the first local brand.

Now people's impression of Huili shoes is related to the peasant workers, because it is cheap and durable, but no longer a high-end brand.

Future of shoes

In 2008, China's back shoes became