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Fall Shoes Listed, Brand Shoes Collective Price Increases 10%

2010/9/10 10:03:00 72

September 10th, another season of the season, many stores will do some more.

Promotion

The housewives, who are not only active but also careful in calculation, are also buying new clothes and new shoes for their families at this juncture.

A few days ago, in the newspaper, Miss Zhang, who saw a discount sale in the store, took her husband and son to take the opportunity to make a big purchase. However, after visiting the circle, she found that this year, whether the new listing of autumn shoes or the sandals of the next cabinet would be sold, the selling prices were much higher than last year.

It is understood that due to increased cost pressures, many brands

leather shoes

Prices began to rise, or roughly 10%.

Season change

Discount

The price is higher than in previous years.

"This year's autumn shoes have gone up again! Many brands start at a price of more than 700 yuan, and shoes around 600 yuan are very rare!" the weather is getting cooler, the new women's shoes have been listed, but many consumers found that, apart from individual brands, this year's new shoes or old leather shoes prices have risen over the previous years, the increase is roughly 10%.

Miss Qiu said that she bought a popular woman's shoes last year.

brand

A pair of leather shoes, the price is 698 yuan, this year similar style price has changed to 778 yuan.

This year, she looked at a new shoe priced at 798 yuan. In the face of such a high price, Miss Qiu chose to reluctantly give up.

Reporters visited several shopping malls in the city, and found that the price of the first brand new leather shoes is almost 700 yuan or more, and the whole shopping mall looks at 700 yuan ~800 yuan, which is the most concentrated price range.

"Seasonal discounts are generally the bottom line of business costs, but this year, the bottom line of many businesses has been lifted up."

Ms. Zhang, who lives in Shapingba, claims to be a discount professional. During this time, she has paid close attention to the activities of the major stores. "This year, the price of a pair of women's shoes is 299 yuan, 399 yuan, not two hundred below, while the other women's shoes brand last year's lowest special price is 268 yuan, the lowest this year is 328 yuan, as well as the brand that the old season special price usually hits 62% off, this year basically is more than 55% off."

Shoe enterprises

Cost pressures increase

"Manpower costs increase by about 10%, and more importantly, the increase of chemical raw materials."

Tang Qing, chairman of Chongqing dream Kodak shoes industry, said that this year, due to the fluctuation of international oil prices, chemical raw materials rose fiercely, and influenced by price fluctuations such as dyes and glue, the price of leather generally increased by 10%~15%. The price of commonly used calf has risen from nearly 22 yuan ~24 yuan per foot to 26~28 yuan, or nearly 20%. In previous years, the production of 1000 pairs of leather shoes required leather cost of about 48000 yuan, but this year's 48000 yuan leather can only produce 840 pairs of leather shoes.

Liang Guangyong, chief executive of another famous brand division, told reporters that the price increase is about 15%.

Liang Guangyong said that such a price adjustment will continue throughout the year.

At the same time, in order to reduce costs, local shoe industry tends to focus on developing exclusive stores.

A manufacturer who did not want to reveal his name said that too many activities in the shopping mall also caused a high price of leather shoes, and some shopping malls also raised the rate of deduction.

The increase of cost pressures is not just the feeling of local enterprises, but also many foreign brands.

A few days ago, BELLE international, which owns famous brands such as BELLE, she, Teenmix, Staccato and other famous brands, announced that the price had been increased in the first half of this year.

Group chief executive Sheng Bai Jiao said that because the production cost will be delayed by the rising price of leather materials in the first half of the year and the pressure of labor costs continues to rise, there will be no room for further increase in gross profit margin in the second half of the year, and the price of products will increase moderately throughout the year under the influence of inflation.