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The Buyer Will Give The Order "Hydrangea" &Nbsp To Whom?

2010/9/9 17:08:00 61

Near sales season, fabrics

Purchaser

Who will give the order? What kind of fabric will the designer look at?

Not long ago, when the two competitions (China International fabric design competition and Chinese professional fashion designer creative design competition) were held in Keqiao, I caught the opportunity to interview designers who would often purchase fabrics.

The goal of buyers is always to find products with the best cost performance. Low price and high quality are both the most important concerns of buyers.

Xie Qing, director of fabric sourcing at YISHION group, talked about what she understood.

chemical fiber

In the fabric, the quality of Japanese funded enterprises can reach the national standard, while the European products, with their fine layers and good handle, are not comparable to many domestic products.

But when she is buying, she may not always choose foreign products, but will consider the right domestic products.

With the characteristics of three aspects, the national goods are also suitable: first, quality, in line with the quality requirements stipulated by the state; the two is personalized, to have other people's irreplaceable personality advantages; three is the appropriate price, there is a price consistent with the positioning of clothing products.

Fabric business is to develop products that meet the needs of the target customers according to their target customers.

Wang Yijun, manager of home textiles Department of Carrefour Global Sourcing Asia headquarters, said that in addition to product quality to meet their standards, they will also take into account the environmental protection of products and production processes. Technically, they look at the technology content and product characteristics, whether they conform to the shopping habits of European consumers, and whether they can arouse their interest in buying.

Besides,

Supplier

The way of business and business philosophy is also an important part of their cooperation.

"For example, product size, weight, price and other factors, we must take into account."

Zhang Peihua, Professor of textile School of Donghua University in Shanghai, said that from the technical level, the quality and individuation are the more consistent requirements of the designers, and to achieve these requirements, the fabric can be perfected from two aspects. One is successful finishing, and the other two is the application of completely new raw materials.

Xia Peng, the design director of the "E school" studio in Shenyang, told me that the long-term cooperation with the fixed suppliers is rather limited and does not meet the needs of the fashion industry. Therefore, designers often like to contact more suppliers, so the fabric suppliers can become their suppliers if they get their personalized products.