Chinese Clothing &Nbsp; Lonely Defeat?

CHIC2011 is walking on the way to the treaty. Before this grand international fashion Party is solemnly opened, the Chinese fashion brand with rising status should be clear, who is its biggest rival? Is it an international brand? Or is it a commercial channel, a consumer or a domestic company? CHIC2011 follows the functions of the leading and explorers of China's clothing industry, and guides the industry to rediscover the essence of competition.

After the great baptism of industrial upgrading, the attention of the Chinese clothing industry has focused on one point. Can China produce the world famous brand in the next ten years?

Indeed,

Pressure effect of international benchmarking

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In fact, after the advent of the economic crisis, the bigger challenge China brands need to face is the pressing force of the international brand.

Whenever a new market is discovered, international brands will build a strong channel to control the new market, which will bring a sense of crisis to the growing domestic brands.

In the course of development, Chinese brands have never forgotten to find rivals and analyze rivals.

Facing the attack of international brand, many enterprises once took the name of France or Italy, or registered the logo of international famous brand, or bought the trademark of international brand, and made large quantities of international brand clothing in their factories.

But these practices only pay attention to the imitation of brand appearance, ignore the absorption of brand culture, and ignore the excavation of brand connotation.

The opponent's attitude is only the surface manifestation of the brand connotation. Behind the high head of the international brand is the maintenance of the belief in its own brand, which is the most obvious flash in the opponent's body.

Win the favor of God

The loyalty of Chinese consumers to national brands is obviously not high, especially in clothing consumption.

While complaining about the fact that the Chinese people are complaining about foreigners, they also realize that they attach importance to and care for their consumers. Some experts have said that the reason why international brands can be based on the Chinese market is that they should make Chinese people more comfortable and fashionable in their clothes.

In this regard, whether the domestic clothing brand is also highly recognized?

Some brands do this.

Take the Volkswagen brand "YISHION" as an example, its sales volume occupies the first place in the domestic brand year after year.

Suitable for mass consumer prices, cost-effective texture, fashion acumen, distinctive brand image and good service achieved high performance.

It can be seen that as long as we study deeply and accurately the consumption psychology and provide valuable products, consumers will naturally be able to buy consumers' brand culture by providing distinct and innovative styles and new marketing concepts that consumers can understand.

In recent years, China's clothing brand has been ranking from increasing sales to providing personalized services to seize the commanding heights of the market. From attracting consumers to celebrities and creating a fashionable lifestyle Museum, the Chinese clothing brands will go deep into the hearts of consumers.

These practices of respecting consumers are a good trend, and gradually become more rational in the increasingly fierce competition.