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PEAK Expands Its Distribution Network To Achieve A Substantial Increase In Turnover

2010/9/7 11:54:00 96

September 7th, recently, China's leading sporting goods business --

Peak

Sporting Goods Co., Ltd. released its first half performance report in 2010. The report shows that in the 6 months ended June 30, 2010, the company achieved a net profit of 347 million yuan, an increase of 29.6% over the same period in 2009 and a net profit margin of 19.2%.

PEAK Daily reported that the company continued to expand its distribution due to increased market demand.

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Implementation

Turnover

Substantial growth in the first half of the year amounted to 1 billion 809 million yuan, an increase of 33.3% over the previous year, with gross profit of 681 million yuan, an increase of 31.8% over the same period in 2009 and a gross margin of 37.7%, down 0.4 percentage points over the same period last year.

Among them, due to the increase in direct labor costs during the period, the increase in clothing production costs is slightly higher than the increase in the price of products.

And the decline in gross profit margin of clothing products offset a slight increase in gross margin of footwear products, so the gross profit margin declined slightly during the period compared with the same period last year.

Peak Sport Products Co Limited on September 29, 2009 the main board of the Hongkong United exchange

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The first public offering price was set at HK $4.1 / share, with a total fund raising of about HK $1 billion 700 million.

According to the China Daily, equity holders should account for 347 million yuan in the first half of 2010, an increase of 29.6% over the same period last year, and the basic and diluted earnings per share were 16.52 yuan and 16.51 yuan respectively.

The resolution of the board of directors announced an interim dividend of HK $7 per share and a dividend payout ratio of 37%.

During the period, the number of authorized retail outlets of PEAK has increased from 6206 at the end of 2009 to 6796 (including 28 basketball theme shops). The average area of each network has increased from 70.4 square meters in June 30, 2009 to 74 square meters in June 30, 2010.

According to PEAK's latest plan, the company will increase 1000 PEAK authorized retail outlets by the end of 2010, and strive to increase the average area authorized to operate retail outlets from the current 74 square meters to 80 square meters.

PEAK said that the continuous expansion of retail outlets is a need for brand development and market expansion. The addition of new outlets can show more PEAK new products and better meet consumer demand, because PEAK's theme store must also be upgraded along with the upgrading of PEAK's brand image.

It is understood that PEAK is mainly engaged in the design, development, manufacture, distribution and promotion of PEAK brand sports products, and its products have been exported to over 70 countries.

Since 2005, PEAK has formally established the brand's "internationalization and specialization" development policy, and has grasped the gold resources of world sports through sponsoring international top events, teams and players, so as to gradually enhance the brand value of PEAK.

Since 2007, PEAK has become the official market partner of NBA in China, and has been working with the International Basketball Federation (FIBA) and Stankovic cup for a long time. This is exactly the important measure for PEAK to realize the connotation of professional basketball brand.

Up to now, PEAK has signed 12 NBA stars as spokesmen, covering all positions on the pitch, forming a team of PEAK, and this innovative signing mode was once the joy of the industry.

At the just concluded Youth Olympic Games in 2010, the New Zealand national team athletes equipped with PEAK equipment also added a touch of light to China.