Home Textiles Also Need Brands With Low Thresholds.

Although home textile is a traditional industry, the real development time is not too long. The brand building of the domestic textile brand started relatively late, and it was also called bedding goods 10 years ago.

After 2000,

Because the threshold of home textile entry is low, there is not much scientific and technological content, resulting in the industry in a certain period of time is more chaotic, in a certain period of time, the quality of the enterprises and practitioners who enter the home textile industry is not too high, especially home textiles is a new category of textile major categories, home textile design, management, marketing and other practitioners are pformed from clothing, home appliances and other mature industries; so far, no university has set up home textile design, home textile marketing and other specialized training professionals for the industry, it can be said that home textile industry is a rising industry, which has its immature side and its huge potential for development.

　　纵观现在的家纺行业，还没有出现一个真正意义上的全国性 品牌，大家都有各自的强势区域，也有自己顾及不到的或者是攻不进去的区域，在市场占有率和销量上与成熟的行业如家电、服装等没有办法相比，家电、服装行业几十个亿的企业都算小的企业了，但是在家纺行业有10个亿销售额的企业肯定能进入前三甲了，正是因为家纺行业不是太成熟，所以利润空间不错，再加上家纺行业处在一个引导期，市场空间和潜力都比较大，在大的经济环境不是太景气的情况下，一些成熟的行业由于市场已经很规范，毛利率低，不可控风险比较大，大家都看好家纺行业，许多企业纷纷进入，如杉杉、鄂尔多斯等，国外很多企业由于受大的经济环境影响，同时也看重中国大陆市场的发展潜力，国际品牌纷纷进入中国市场，这些企业进入中国市场无非两种方式，一种就是授权给

China's existing home textile enterprises, such as Luo Lai home textiles Sheraton, violet GP, and so on.

Another way is to set up a branch in China and set up a marketing team to operate directly, such as AUSSINO.

In either way, the entry of foreign enterprises or foreign brands has intensified the competition in the home textile industry.

Now the home textile industry has entered a stage from chaos to governance. With the development of industry and the entry of new forces, the pattern of competition has gradually changed. With the introduction of the traditional professional home textile enterprises such as Luo Lai, Fu Anna, Meng Jie and other clothing enterprises, such as Shanshan and Ordos, and with the international environmental recession, the international textile brands such as Sheraton, CK, Esprithome, Eve Delen, broad court and TRUSSARDI-home have entered the Chinese market and become China.

Most of the traditional home textile brands adopt bright colors to conform to Chinese traditional aesthetic concepts.

Luo Lai,

Shanshan, Ordos and other home textile brands, with the help of group funds, talents, network and other advantages, integrate home textile style design, surface accessories research and development, brand operation, marketing, production and manufacturing in one body, franchised franchise chain operation mode and operation of the franchise chain, and promote marketing with a unified brand image and product image. This brings new competitiveness and new marketing ideas to the home textile market, and occupies a place in the home textile market.