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AOKANG And Other Shoe Companies List List Of Zhejiang Network Pilot Enterprises

2010/9/2 14:40:00 32

Jointly announced the first batch of Zhejiang province by the Provincial Department of Commerce and the provincial finance department

brand

The list of the pilot enterprises of the franchised chain network construction announced that the 7 enterprises of Wenzhou spider group, Zhejiang Red Dragonfly shoe Limited by Share Ltd, Wenzhou Jill Da Shoes Co., Ltd., Kangnai group, AOKANG shoe sales Co., Ltd., Gao Bang Group, and Jordan group.

Developing brand chain in our province

Network construction

The purpose of the pilot is to give full play to the value of circulation.

Brand value added

Function, by supporting a number of brands with higher market share and consumers' recognition, to open chain outlets by self or franchising, continue to extend sales terminals, help Zhejiang products expand the domestic market, and effectively enhance the market share and brand effect of our province.

The scope of the experiment is based on the development status of the lump economy and characteristic industries in our province, taking into consideration the factors such as industrial scale, brand influence and product consumption pattern, and so on. Ten industries, such as clothing, textiles, footwear, bags, silk, lamps and lanterns, medicine and chemical industry, hardware and tools, household appliances and other advantageous brands, are selected. On average, 10 enterprises in each industry are selected as a pilot project, and the pilot enterprises are set up to set up chain monopoly network outside the province through financial assistance and other policy instruments.

Through the pilot work, we will promote about 100 enterprises in 10 key industries in our province, open about 1000 chain outlets outside the province, and gradually establish a smooth, efficient, diversified and value-added modern marketing network for Zhejiang products through pilot projects.

The business administration departments and the financial departments jointly recommended by the municipal commercial departments and the provincial finance department, taking into consideration the factors such as the sales scale, profitability level, number of outlets, brand building and information technology, and so on, identified 50 enterprises as the first batch of "brand Monopoly chain network construction pilot enterprises".