Hangzhou Garment Enterprises Begin To Focus On The Development Path Of Combining Clothing With E-Commerce.
Enter 2010
Autumn dress
In the forefront of the listing, as a Hangzhou women's clothing base in Hangzhou, many enterprises began to focus on the development path of combining clothing with e-commerce.
In the atmosphere of Hangzhou's e-commerce capital, many small and medium-sized garment processing enterprises have paid more and more attention to the construction and growth of their own brands after the impact of the financial crisis. The rapid development of the Internet has enabled many garment enterprises to find a shortcut to quickly lay the sales network.
A typical example is the "marriage" between women's clothing brand "no Jian clothing square" and Hangzhou leno Agel Ecommerce Ltd.
According to the director of "no Zhen Yi Fang", in fact, the company has long had the desire to join the Internet market. After the financial crisis, it has strengthened the confidence of "touching the net".
Hangzhou leno Agel Ecommerce Ltd
Marketing Director
Liu Sen explained further, he said, at present, electronic commerce.
wave
Many enterprises, such as the none of them, want to open up new sales channels through the Internet. In addition, the weakness of the physical market is in sharp contrast with the rapid growth of the Internet market, so that more clothing enterprises can see the explosive force of the network market.
Liu Sen said his leno company was developing rapidly through this network marketing momentum. According to its prediction, in the next 3 to 5 years, the degree of adhesion between enterprises and the network will be greatly strengthened, or even the possibility that the Internet market will occupy the leading position in the market will not be excluded.
Zhu Tao, an expert on Hangzhou electronic commerce user experience research group, also put forward his own view. He said that the cooperation between enterprises and professional e-commerce marketing companies like "no clothes shop" and Hangzhou leno e-commerce is their respective advantages and disadvantages. "As long as both sides do their work well, communicate and communicate with each other and their respective professional fields are responsible for each other, this way of cooperation is the future direction of development."
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