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Wenzhou Clothing Companies Take The Lead In Cool 6 To Build Online Shopping Brands

2010/8/28 15:05:00 91

Business associations, video sites, two seemingly eight pole can not beat the agency, but in our city to reach a strategic cooperative relationship.

Yesterday, the city clothing chamber of Commerce signed a cooperation agreement with the well-known online video website Cool 6 network, intended to integrate part of the processing small and medium-sized city.

clothing

The products of enterprises create an online shopping brand shared by small and medium-sized enterprises, and then carry out network promotion.

"Nearly 80% of the garment industry in Wenzhou is processed, without its own brand and without direct selling channels, which is very unfavorable for the pformation and upgrading of enterprises."

city

clothing

Zheng Chenai, President of the chamber of Commerce, said that because of the scale constraints, these enterprises simply could not afford the increasingly expensive brand promotion at the moment.

How to build brand for small and medium enterprises at a lower price is a problem that the city clothing association has been thinking about.

At yesterday's signing ceremony, cool 6 network put forward a "Wenzhou clothing brand to enhance the tens of millions of support programs for the clothing industry in Wenzhou".

Cool 6 network chairman said that it will come up with a value of 10 million yuan.

network

Advertising resources provide help to Wenzhou garment enterprises that are willing to break through the Internet platform.

Cool 6 network is the world's first listed video website. It was the only video sharing website that signed the Olympic video on demand with the CCTV network. It has been rated as the fastest rising Internet Co in the world.

Reporters learned that before the cooperation, Semir and other enterprises in this year tried to brand promotion on this website during the world cup, and received good results.

It is reported that as the first step of strategic cooperation, the city clothing trade association will screen out the first 12 small and medium-sized garment enterprises to jointly build a brand new online shopping brand, and then promote it in the whole industry.

At the signing ceremony yesterday, a number of small and medium-sized enterprises in our city signed a substantive cooperation agreement with cool 6 network.

In fact, the "touch net" of garment industry in our city is no longer news.

The city clothing trade association has launched the "Wenzhou apparel network TV" earlier.

Www.wzfztv.com

) video promotion of clothing industry, enterprise news events and image display.

At the same time, the new Wenzhou clothing network.

Www.wzfashion.org

It was also launched in May of this year.

Not long ago, Internet commerce giant Taobao also held a sharing conference in Wenzhou.

In this regard, Zheng Chenai believes that Wenzhou can no longer have a traditional commercial center such as the Miao fruit temple, for small and medium-sized enterprises to step by step.

In the face of the advent of the Internet marketing era, Wenzhou enterprises must pay close attention to the "Internet access" and achieve a new round of development with the innovation of business models.