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Price Increase And Cost Decrease &Nbsp; FILA Will Become A New Growth Point.

2010/8/19 11:35:00 84

August 19th hearing Anta 16 reported semi annual report, the first half of the year

Turnover

With an increase of 22.6% to 3 billion 453 million yuan (RMB, the same below), the profit attributable to shareholders increased by 25% to 760 million yuan, and the gross profit margin increased further.

Analysis of the industry, according to the first half of Anta's

Sale

The scale and speed of development, Anta's performance in 2010 reached 7 billion, it will not be difficult.

Price

Raise cost down

According to earnings analysis, the main reason for the increase in turnover is the increase in average selling price and sales volume, the provision of richer product categories and expansion of distribution networks, and the strong brand value, diversified product mix and effective cost control.

In fact, under the strong brand effectiveness, effective cost control has become an important factor in Anta's profitability significantly better than other similar shoe companies.

According to the financial report, the average selling price of Anta footwear increased by 2% to 96.9 yuan in the first half of this year, and the price of clothing products increased by 7.1% to 49.6 yuan.

At the same time, the cost of Anta products has been reduced. On average, Anta shoes cost 52 yuan per pair, down 2.5 yuan compared with the same period.

Affected by this, Anta's gross profit margin reached 43.7% in the first half of this year, an increase of 2.2% over the same period last year.

Analysts said that in order to control costs and improve gross profit margin in the first half of this year,

Anta

The production ratio of footwear, especially footwear, has been increased.

According to the financial report, in the first half of the year, Anta produced 7 million 300 thousand pairs of footwear products and 4 million 500 thousand clothing products. The proportion of self produced products accounted for 44.8% and 14.5% respectively, compared with 35.5% and 14.8% in the same period last year. In order to reduce costs, Anta's own factories procured raw materials in advance, reducing the impact of price fluctuations, and jointly purchasing raw materials with Anta OEM/ODM factories, which strengthened Anta's bargaining power and enjoyed large volume purchase discounts.

FILA

Will become a new growth point

As of the end of June, there were 7052 retail outlets in Anta sports, an increase of 461 from the end of last year.

Meanwhile, Anta's free cash inflow increased by 36.9% to 736 million yuan due to its outstanding performance in the management and operation of mobile capital.

Anta sports chairman Ding Shizhong said at the performance press conference that Anta's newly acquired FILA brand will become a new growth point for the group. The company will promote FILA brand products in September, hoping to achieve a balance of payments next year and make profits in 2012.

According to the development plan formulated by Anta, by the end of this year, the number of Anta shops has increased to 7400, the toy life series has increased to 600, the children's series has increased to 350, and the FILA store has increased 200, which has been put into operation in China's first and second tier cities. According to Anta's first half performance, the number of Anta stores has increased by 461 to 7052; the total sales area of Anta stores has increased 9.9% to about 776 thousand square meters; the average sales area of Anta stores has increased from 107 square meters to 110 square meters.