ZARA Swept The World To The Top

　　 Barcelona captain Puyol's third goal in the 89th match of the national team made Spain reach the World Cup final for the first time ever. The resilience and boldness of Spain flashed on him.

Always looked down upon by the top brands ZARA , becoming the popular coordinate of the world in the "post crisis era"; The beauty of Spain has been interpreted as "sad" in the "bullying" of Eastern European tough guys Football , finally turning the tough guy into Europe champion After that, he swept the whole world again and reached the top.

It can be seen from the beautiful team index of the gaming company that there are many people all over the world who like Spain. Even if the first round of the group was unexpectedly lost to Switzerland, it would not affect the rising popularity index in any way. But at the same time, Spain is often overlooked. Although, Spanish fashion has ZARA MNG; Eminent artists such as Dali and Gaudi build the diversity and aestheticism of Spanish art; Spanish movies are unique in the twinkling of stars such as master Almodova and super MM Penelope; Spanish football also includes Barcelona, Real Madrid, the "Ibrahimovic team", the "San Casi", the two generations of golden children and Hulova, and the honorary titles of "master of ball control" and "champion of beautiful football"

However, when you think of fashion, you will talk about French luxury goods; When thinking of art, the "Renaissance" has become a symbol of Italy's standing in the world; When it comes to movie entertainment, Hollywood makes America famous; When it comes to football, even if Brazil and Argentina lose, they are still leaders in the hearts of the people of the world. Yes, before winning the World Cup, Spain, with its fashion, entertainment and sports, was like a pathetic genius who never met with talent and whose spirit was fragile, repeating the "sigh of beauty" and rendering "red solemn and stirring" to the world.

During the World Cup, I saw an interesting news: a gambling company voted for the most handsome player and the team with the most handsome players in the world.

As a result, the most handsome players include Cristiano Ronaldo, Kaka, Diego Maradona's son-in-law Aguero, and even Messi, who is less than 1.7 meters, but there is no Spanish player. However, the first team with the most handsome players was Spain.

Another example is that the media around the world have chosen the four stars of this World Cup. As everyone knows, there are no Spaniards. However, the media all over the world acknowledge that the most expensive team in the world is the Spanish team. The total value of the 22 Spanish players is nearly 700 million euros.

The sentence "good+but" once made a very accurate evaluation of Spain, for example: Spain's football is first-class, but they have not won the world championship; ZARA sells well, but many people curse its cheapness while buying; There are many classics in Spanish movies, but there is no immortal work that can stand on the top of the Philippines... So, the Spanish championship has made many people who like this country breathe a sigh of relief, just as their hero goalkeeper Casey said: a world champion can finally make many people who hiss shut up.

Here, back to the topic of fashion brand management, the Spanish fashion "ace" ZARA also has the same unrepeatable competitive advantage inside as the national football team. Compared with modern football terminology, it can be summarized as follows:

First of all, the Spanish team passed the ball so smoothly and quickly that the judges called it "playing football as smooth as water".

ZARA's sensitive supply chain system has greatly improved the lead time: the time for ready to wear clothes to be sold on the counter is generally 6 to 9 months in China's clothing industry, and 120 days for international brands, while the shortest time for ZARA to be the most powerful is 7 days, usually 12 days. It is the decisive 12 days that make ZARA's agile supply chain show its rhythm.

Secondly, the footwork technique is skilled and solid to ensure the absolute advantage of ball control rate.

ZARA has set up 20 highly automated dyeing and tailoring centers, and outsources human intensive work to 500 small factories and even family workshops around. The 200 miles underground were hollowed out and underground conveyor belt networks were set up. According to new orders every day, deliver the most fashionable cloth to the terminal factory on time. Finished clothing can be delivered in Europe by truck within two days, while for the U.S. and Japanese markets, ZARA even spares no cost to use air transportation to improve speed. This mass production thinking makes the ZARA brand unique.

Thirdly, prudence and diligence organize a defense line that is difficult to break.

ZARA launches about 12000 kinds of fashion in a year, and the quantity of each fashion is generally small. Even for best-selling styles, ZARA only supplies a limited number of them. Usually, there are only two pieces of one style in a franchise store, and they will not be replenished after they are sold out. Through this way of "manufacturing shortage", "multi style, small batch", we have cultivated a large number of loyal followers.

Finally, the overall awareness and modern management concept make the brand win more and lose less.

ZARA has nearly 400 designers, who are typical flying people. Usually, just after the latest designs of some top brands are put on the counter, ZARA will quickly release fashions that are very similar to these designs. It is reported that in Europe, ZARA will pay tens of millions of euros of infringement fines to those top brands every year.

ZARA did not give up this design model because of this. Obviously, the profit earned from it is much higher than the amount fined.