"Fabric Supermarket" Will Enter Fenghuang Village

　　 "Phoenix Village is developed by differentiation strategy." He Xihui, chairman of Fenghuang Textile Co. Ltd. looks very young, but he has had 17 years of entrepreneurial experience since he was 25 years old.

8 years ago, fenghuangzhuang broke the Convention and promised to customers: "if there are any quality problems or trial sale, the products purchased from fenghuangzhuang can be returned unconditionally within one month." This move led Fenghuang Zhuang to win a place in the textile material market, and in the subsequent development, Yue Shangxin's steps continued. In 2009, with the adverse effects of the international financial crisis, the sales volume of fenghuangzhuang increased by 1 billion yuan compared with the previous year.

Nowadays, the competition in the textile industry is becoming more and more intense. What will occupy the bigger market? "The homogenization of products, the same price and the same sales promotion means that the myth of monopolization by single product and the occupation of the market will no longer exist." He Xihui said, "the supermarket operation mode of all walks of life has given us the inspiration to create a brand new fabric supermarket." This is He Xihui's next entrepreneurial ambition. His strategy is to use the market advantage of Keqiao China Textile City to buy the world and sell the world, and gradually introduce foreign brands until the sales of foreign brands account for more than 60%.

"To create Fabric Supermarkets must first seize market channels and establish and improve them. Marketing Network. " After several years of construction, Fenghuang has 10 branches with fixed customers in Guangzhou, Zhengzhou, Beijing and Shenyang. He Xihui said: "our goal is to set up sales outlets and improve sales networks in all one or two tier cities of the national garment industry."

"Business in the future should be an era of resources integration, advantage linkage and information sharing." After more than ten years of market baptism, He Xihui has had many new views on the business model. He believes that building a fabric supermarket must integrate resources with factories and suppliers with excellent development capability in China, and some have even been their own competitors, but now they need to complement each other and make progress together.

After a period of exploration and trial, the ideal of building a brand new fabric supermarket has been very close. He has an extraordinary confidence in the execution of his own business.

"Man is the decisive factor of success or failure." Fenghuangzhuang corporate culture Like many enterprises, the spirit of implementation is "people-oriented", but Phoenix Village is more thorough. Fenghuang is the first company to successfully implement full shareholding in China Textile City. Employees who work in the company for more than a year can get dividends at the end of the year. "Fenghuang village is now the Phoenix Village of all employees. Each of them is doing pioneering work. This spirit of master can enable every employee to give full play to his role in his post."

"Fine cultivation of phoenix tree, attracting Phoenix." He Xihui led his team to build Fenghuang village into a stage that can realize the value of life, and closer to their entrepreneurial ideals.