Big Waves Of Sexy Trend In Underwear Industry (1)

　　 Bath Europe Launching "U convex" underwear

The underwear brand brand has been well received by the market after launching the "love no trace" design theme. In the era of homogenization of products in most enterprises, it has opened up a blue ocean road by differentiated operation.

The development of the brand has always been based on the needs of consumers. The fast-paced life of the metropolis is making people's body and mind under different pressures. Releasing the shackles and feeling the unfettered real life is a portrayal of people's needs. There is a serious homogenization phenomenon in the underpants industry. The core element of brand development is innovation.

In continuing to deepen the product design of "no trace of love", we have recently made product innovation and launched "U convex" men's underwear design in the market. In this regard, Zhang Haiwei, director of marketing, said that after nearly 3 years of market cultivation, the men's underwear market has developed into a mature format. Under the premise of fully understanding the market situation, according to the data of Asian ergonomics, the design of the male arch has been pushed out the "U convex" design concept, giving the male body a full sense of support, a sense of space and a real experience of care.

　　 Rome Century Multi channel preemptive Market

Boutique Underpants Now, it has become a hot spot in the market. As the growth point of new wealth, the underwear has attracted the attention of all sectors of the industry because of its huge market prospects. Therefore, in the pursuit of new wealth, who will lead the market will become the leading brand of the industry. From the whole operation status quo, this stage restricts the development of quality underwear, the most important is the channel, because it is a subsidiary channel, resulting in sales at this stage is difficult to a higher level, at present, the growth of brand volume has been slower.

In view of the current market situation, Lei Hongbo, deputy general manager of Rome century, believes that the singleness of the channels and the display of the terminal stores are not large. It is the pain of the channels for the high-quality underwear now. How to resolve the pain of the channels, we need to change the structure of the products and make a small profit. The channels are changed from single to multiple ways, and the terminal display area is enlarged, and the image and service system is introduced to really boost the sales volume. And these are the problems that the Rome century is trying to solve at present.

As one of the leading brands of the quality underwear market, the Rome century is famous for its robustness. Through a series of large market operations, such as brand management system, terminal service system, new category development, etc., it has won the recognition of the market and is on the rise rapidly in the market.